YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon. This revised and updated second edition explains how the platform is being used, how it is changing, and why it matters. The new edition reflects YouTube´s maturity as a platform and includes more detailed coverage of its institutional and economic contexts, while retaining the discussions of YouTube´s relation to wider transformations in culture, society and the economy that made the first edition so valuable. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ´production´ and ´consumption´. Rich with concrete examples, the second edition will continue to be essential reading for anyone interested in the contemporary and future implications of online media. Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world´s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics. Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube´s diverse communities of content creators, who developed the platform´s most distinctive cultural forms and genres, have strong ideas and interests of their own. While preserving the original edition´s forensic analysis of YouTube´s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube´s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges. The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.
How might you make $3,000 to even $100,000 per month and accomplishing money related opportunity? It would be through social media marketing. Numerous individuals don´t have the foggiest idea about that social media marketing can be one the most rewarding on the web organizations you can do. A large number of individuals are bringing home the bacon from Facebook, Instagram, YouTube and more!This audiobook really expounds on the most proficient method to begin profiting from blogging, and we will discuss the profound insider facts best bloggers don´t need you to think about profiting through blogging. Simply recall, in the event that you pursue the means in this audiobook definitely as clarified, at that point you ought to have no issue making $3,000 every month from social media inside 90 days. Make sure to buckle down and to peruse cautiously. You will receive the rewards of this incredible audiobook.This is what you will learn:Why each social media marketer needs this book - Explaining in detail concerning why this audiobook is an unquestionable requirement perused for any yearning online business entrepreneur.Step-by-step instructions to pick a specialty - How to discover a specialty which would be most appropriate for you the listener.Area name + hosting + wordpress - Explain how to locate the best and the most savvy domain name + hosting + wordpressFirst blog entry - Explaining to listeners how to set up their first blog entry.Associate promoting - Going well ordered on the best way to locate a decent subsidiary program which will sell and make benefitsSearch engine optimization - Explaining the significance of SEO, likewise appearing at lift positioning on Google.Significance of YouTube - Why is YouTube a superb thought for bloggers, and how it can enable them to get stunning traffic to their blog.Step-by-step instructions to fabricate an email list - Showcasing 1. Language: English. Narrator: Joe Wosik. Audio sample: http://samples.audible.de/bk/acx0/161162/bk_acx0_161162_sample.mp3. Digital audiobook in aax.
Join the global phenomenon now. YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Hosting videos on a website is good-intended. On the other hand, taking advantage of YouTube’s marketing potential is way better. For brand managers, individuals, and small to big businesses, using YouTube to market videos and website content is a cost-effective way of growing customers and audiences. Optimized videos and a well-structured channel can effectively showcase a business or individual’s brand. YouTube is not just a website where videos can be shared. Its use can be maximized by using it as a marketing tool for brand awareness and to drive YouTube viewers back to the channel owner’s original website in order to convert them to sales leads. Building a successful YouTube channel is not a one-day or quick process. It can take time; lots of it. Listen for a step-by-step guide to creating a YouTube account, starting a channel, and joining the global phenomenon! Here is a preview of what you´ll learn.... Creating a YouTube channel Customizing a YouTube channel Optimizing a YouTube channel Building an audience Creating videos built for a target audience User engagement Audience retention Sales conversion Much, much more! 1. Language: English. Narrator: Erich Bailey. Audio sample: http://samples.audible.de/bk/acx0/102114/bk_acx0_102114_sample.mp3. Digital audiobook in aax.
Have you heard about YouTube? Maybe you are scratching your head, wondering, ´´What is it´´? Is it, a catchy name for a catchy service? Is it a marketing tool? Is it a website for novice filmmakers? ´´YouTube is one of the many Web 2.0 sites popping up on the Web. It is a ´´video sharing´´ website.´´ Find out more about YouTube through listening to this book. 1. Language: English. Narrator: Mark Moseley. Audio sample: http://samples.audible.de/bk/acx0/027559/bk_acx0_027559_sample.mp3. Digital audiobook in aax.
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How to successfully jump-start your YouTube career in 2018.Are you starting out or thinking about starting a YouTube channel? Do you want more subscribers, views, and a passive income?If you have always wanted to learn proven strategies for succeeding on YouTube and how to make money with this amazing site, then pay attention.Maybe you are just getting started and struggling with growing your brand, subscribers, and engagement with your subscribers. But did you know there are proven strategies to bring traffic to your channel, grow the number of subscribers you have, and effectively engage with them? There also systems you can easily use to monetize the traffic, and they are all usable in 2018, right now. Discover the tips and tricks used by the experts. Learn how to strategically research competition, the types of content to use, and how to match that to your niche. Utilize SEO techniques to optimize videos with great titles, descriptions, and tags. Learn about why the naming of your channel and videos is crucial. Plus, use our real-world marketing funnels to convert your YouTube traffic into cash and much more. This is a must for anyone who wants to grow on YouTube. We cover all you need to know in a very easily understandable format. You are gaining hundreds of hours worth of insight that no one is sharing at this level. That’s way more actionable insight than most paid webinars, e-courses, or consults! In this audiobook, you will discover:The superstar secret to increase views and subscribersHow to launch and monetize your channelProfessional tutorialsMaximum engagement between fans and creatorsEffectively improve through use of analyticsRetarget you website visitors with YouTube adsEye-catching titles, descriptions, and video keywordsCreate unique and free YouTube thumbnailsAnd much, much moreWhat ar 1. Language: English. Narrator: Roland Purdy. Audio sample: http://samples.audible.de/bk/acx0/130977/bk_acx0_130977_sample.mp3. Digital audiobook in aax.
Two billion people worldwide watch YouTube. Yet its stars remain a mystery to much of the public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind them?Wired journalist Chris Stokel-Walker reveals the answers in the first independent in-depth book on YouTube. For three years he has interviewed more than 100 figures connected with the world´s biggest video-sharing website, including leading agents, managers and the YouTubers themselves.He charts YouTube´s rise from showing a single video of a zoo to multi-billion-dollar site that outmuscles Facebook. And he delves into thorny issues about brands, burnout and authenticity. He explains why YouTubers keep stopping traffic in city centres and whether they will eat normal TV.If you are a journalist, publicist, advertiser, or marketer who needs to know how YouTube works or a parent intrigued by what the kids are watching and why (or just fascinated by the lives of leading creators) you will be informed and entertained by this book. 1. Language: English. Narrator: Eric Meyers. Audio sample: http://samples.audible.de/bk/edel/010922/bk_edel_010922_sample.mp3. Digital audiobook in aax.
If you want to get more traffic to your website, then get How to Get Website Traffic, written by BJ Min, a best-selling author and a fulltime internet marketer ever since 2008! You will discover 21 proven and tested website traffic strategies that work right now. This is a short and straight-to-the-point guide that will reveal the 21 proven and tested ways to drive traffic to your website that turn into sales online! Here´s what you will learn inside How To Get Website Traffic: Three phases to find your best traffic strategy The YouTube Hijack Method that helped BJ turn $50 into $1000! Where to buy solo ads regardless of what niche you are in. How to set up your own affiliate program, so truckloads of affiliates drive massive amounts of traffic for you. How to use your hobby of taking pictures and get massive traffic online using Instagram! How to legally ´´stalk´´ your website visitors wherever they go, and have your banner ad showing up on almost all the big sites they visit! How to leverage off of Amazon, and get traffic using Kindle eBooks! Discover the number one article marketing site to get quality traffic for free! How to interview experts on podcasts, and get loyal followers to follow and buy from you. Find ´´traffic brokers´´ who have the best connections to all kinds of traffic vendors and just buy simple traffic from them. The TOP pay per click platforms the top internet marketers are using to drive traffic online. How to get traffic with a simple email that you may be overlooking right now. Get traffic from a single blog post that ranks on top of the search results. How a press release can get you written in a newspaper to get more traffic to your website! A simple eBay ad to build your buyers list!And much more! This is another book w 1. Language: English. Narrator: Greg Jake Gibbins. Audio sample: http://samples.audible.de/bk/acx0/152817/bk_acx0_152817_sample.mp3. Digital audiobook in aax.