Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30 Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
Noted digital agency owner Darryl King´s previous book The Complete Website Planning Guide showed freelancers, agency owners and marketing professionals how to create comprehensive plans for their website projects. Now, building on the success of that book, The Complete Website Planning Guide Workbook calls that advice into action! Building on the principles you´ve already learned he presents a guided approach to each individual step in the planning process. This comprehensive guide walks you through each of the steps with techniques and exercises honed from more than two decades designing, developing and marketing websites. You will learn how to create more in depth scopes for your next website project including sections on: Setting real goals for the website as a whole and each page on the site How to define the audience you wish to serve Gathering research and sorting it into insights that will drive the site build The right amount of detail in your functional scope How to create a site architecture using the information you have compiled Wireframing Showing examples in each step, authoritative instruction and hands-on workbook exercises The Complete Website Planning Guide is one of the most comprehensive and accessible website planning guides available. Set your website scoping and projects apart from the competition and create your comprehensive website plan today!
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Build interactive, database-driven websites with PHP 7, MySQL 8, and MariaDB. The focus of this book is on getting you up and running as quickly as possible with real-world applications. In the first two chapters, you will set up your development and testing environment, and then build your first PHP and MariaDB or MySQL database-driven website. You will then increase its sophistication, security, and functionality throughout the course of the book. The PHP required is taught in context within each project so you can quickly learn how PHP integrates with MariaDB and MySQL to create powerful database-driven websites. Each project is fully illustrated, so you will see clearly what you are building as you create your own database-driven website. You will build a form for registering users, and then build an interface so that an administrator can view and administer the user database. You will create a message board for users and a method for emailing them. You will also learn the best practices for ensuring that your website databases are secure. Later chapters describe how to create a product catalog, and a simple e-commerce site. You will also discover how to migrate a database to a remote host. The final chapter will demonstrate the advantages of migrating to Oracle´s MySQL 8. You will be shown step by step migration directions along with a demonstration of the tools available in SQL Workbench. Because you are building the interactive pages yourself, you will know exactly how MySQL, MariaDB, and PHP all work together, and you will be able to add database interactivity to your own websites with ease. What You Will Learn Build a secure database-driven website using PHP 7, MySQL 8, and MariaDB Create a product catalog Write a message board Move towards e-commerce Employ security and validation measures Migrate to Oracle´s MySQL 8 Server platform Who This Book Is For Web developers with HTML, CSS and a limited Bootstrap experience. Readers need little to no prior experience with PHP and MySQL.
This new edition of the bestselling step-by-step introduction to cardiac pacemakers now includes additional material on CRT and an accompanying website. It retains the effective use of full-page illustrations and short explanations that gained the book such enormous popularity and now provides information on recent advances in cardiac pacing, including biventricular pacing for the treatment of heart failure.
Guides researchers and graduate students of virtually any discipline in the creation of compelling science communication. This volume provides intensive guidance at every step - from the construction of original figures to the presentation and delivery of those figures in papers, slideshows, posters, and websites.
A fun, friendly guide to coding on a tablet computer using the free ScratchJR app. Discover how computers work and how to tell them what to do using code, then follow simple, step-by-step instructions to code stories and games including a fairy garden, a pet monster and a space game. Links to websites and helpful notes for grown-ups included!
A New York Times bestseller! The star of Animal Planet´s hit television series My Cat from Hell, Jackson Galaxy, shows cat owners everywhere how to make their homes both cat-friendly and chic. Cat owners know the struggles of creating living spaces that are both functional and stylish for owner and cat. Don´t just go to your local pet shop and adorn your home with unattractive cat towers and kitty beds. In Catification, Jackson Galaxy, the star of Animal Planet´s My Cat from Hell, and Kate Benjamin, founder of a popular cat design website, walk readers through a step-by-step process of designing an attractive home that is also an optimal environment for cats. This gorgeously designed, full-color book includes more than twenty fun DIY projects, from kitty beds and litter boxes to catios (cat patios) that will be sure to make readers-and their cats-purr in approval.
ASP.NET MVC insiders cover the latest updates to the technology in this popular Wrox reference MVC 5 is the newest update to the popular Microsoft technology that enables you to build dynamic, data-driven websites. Like previous versions, this guide shows you step-by-step techniques on using MVC to best advantage, with plenty of practical tutorials to illustrate the concepts. It covers controllers, views, and models; forms and HTML helpers; data annotation and validation; membership, authorization, and security. * MVC 5, the latest version of MVC, adds sophisticated features such as single page applications, mobile optimization, and adaptive rendering * A team of top Microsoft MVP experts, along with visionaries in the field, provide practical advice on basic and advanced MVC topics * Covers controllers, views, models, forms, data annotations, authorization and security, Ajax, routing, ASP.NET web API, dependency injection, unit testing, real-world application, and much more Professional ASP.NET MVC 5 is the comprehensive resource you need to make the best use of the updated Model-View-Controller technology.