Written expressly for solopreneurs and self-employed consultants, Dr. Heidi Thorne, MBA/DBA, discusses key behaviors and attitudes that can lead to small business failures in one-person operations. Topics include: Identities that can impact success such as being a lemonade stand, superhero, one-trick pony, unicorn, or accidental charity. Boundary issues such as sales territory expansion, time traps, bloated service menus, muddled income streams, and doing business with friends. Dr. Heidi Thorne is an author and business speaker with more than 25 years of experience in sales, marketing, and advertising, and she taught at the college level for five years. Learn more about Heidi at her website. 1. Language: English. Narrator: Heidi Thorne. Audio sample: http://samples.audible.de/bk/acx0/124528/bk_acx0_124528_sample.mp3. Digital audiobook in aax.
Do you really know who or what your competition is? In this audiobook, Dr. Heidi Thorne, MBA/DBA, discusses competitive forces that prevent small businesses, solopreneurs, and self-employed consultants from making sales. What’s even more troubling is that these forces are largely invisible, meaning that they may be attitudes and situations, and not similar suppliers. This can make them very difficult to identify and overcome. Drawing on her decades of experience in selling, advertising, and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace. Heidi is the author of more than 20 books and eBooks on self publishing and marketing topics. She has more than 25 years of experience in sales, advertising, and publishing, including more than 15 years as editor and regional advertising director for a trade newspaper. In addition to her own publishing pursuits, she helps nonfiction authors avoid embarrassing and expensive self publishing mistakes with her editing services. Learn more about Heidi Thorne on her Amazon author page or her website. 1. Language: English. Narrator: Heidi Thorne. Audio sample: http://samples.audible.de/bk/acx0/117805/bk_acx0_117805_sample.mp3. Digital audiobook in aax.
Larry has been a landscaper for years, working at a small lawn care company. He becomes disgruntled with his boss and decides to start his own business when his wife gets pregnant. After an unexpected car accident, Larry faces the reality that he owns a job instead of a business. Join Larry as he experiences employee troubles, unhappy clients, and ultimately realizes the dream of owning a small business. Learn how to start a successful lawn care business, implement systems and procedures, advertise your services creatively, track business financial health, and build a world-class team. Join Larry on his journey from solo-preneur to entrepreneur. The book shows how you should create estimates for lawn care clients, market, and advertise your business, create a brand, and build a website. All the elements of Larry´s turnaround can be implemented in every green-industry company to make it more efficient and profitable. 1. Language: English. Narrator: Mike Andes. Audio sample: http://samples.audible.de/bk/acx0/148261/bk_acx0_148261_sample.mp3. Digital audiobook in aax.
Most small-business marketing sucks, and if you are willing to be honest, you probably do not have a reliable marketing system that dependably delivers new and returning customers or clients. Most business owners are floundering when it comes to advertising and marketing because they have never been exposed to the fundamentals of direct response marketing. Many small-business owners and solopreneurs struggle as they repeatedly make the same mistakes. They are working harder at the wrong things, which traps them in the same discouraging situations. If you can relate, it is not your fault. Most of the ´´advice´´ you get from people selling advertising is wrong, and everything you see the big companies doing is not right for you. Rarely does the small-business owner, the local merchant, or even the owner of a midsize company launch their venture focused on the single most important subject that leads to business success - marketing. Typically the owner opens up shop as an expert in their field or a practitioner of their craft, but rarely do they understand what goes into a predictable and repeatable marketing system. But there is no reason to reinvent the wheel or continue struggling, because prosperous entrepreneurs have used this formula successfully for decades. After hearing this entertaining story, you will never look at an ad, promotion, website, or flyer in the same way. Through an entertaining novel, you will come to understand the common mistakes that cost business owners countless sleepless nights and piles of money wasted on ad advertising. Regardless of whether you are selling a product or a service, this style of marketing will enable you to skip years of trial and error. You will discover how to refocus on what will actually attract ideal customers, clients, or patients who are ready to do business with you without price resistance. 1. Language: English. Narrator: Pete Ferrand. Audio sample: http://samples.audible.de/bk/acx0/105109/bk_acx0_105109_sample.mp3. Digital audiobook in aax.
Weary of pink-slip anxiety and the never-ending money squeeze? Join the millions who are starting side-gig businesses, and taking back their financial futures! Do-it-yourselfers and solopreneurs are everywhere, launching eBay stores, artisanal eats, e-books, life coaching services, apps, tutoring businesses - you name it - on top of their regular jobs. They’re adding to their incomes, building safety nets, learning new skills, and finding a sense of fulfillment they never dreamed possible. One study found that more than a third of under-40 respondents had started supplemental businesses. And the trend extends further, as Baby Boomers eyeing retirement are turning to sideline endeavors to sustain their lifestyles. Get in on the action with The Economy of You, a groundbreaking book that both documents the exploding side-gig phenomenon and supplies how-to information for creating a lucrative venture of your own, including:Tips for figuring out the ideal side-gig Ideas for keeping start-up costs lowAdvice on juggling a fledgling enterprise and a full-time jobStrategies for finding your ´´tribe´´ and building a social networkBranding and marketing basics that bring resultsWhen and what to offer for freeAnd much more The Economy of You recounts story after story of people who are liberating themselves from financial strain: A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Even the author’s own entrepreneurial journey, triggered by the job anxieties of a turbulent profession and income demands of a new baby. Her self-created series of financial planners, along with extra freelance work, supplied the additional revenue stream she needed. Your current job may be comfortable, but there’s no guarantee it will grow suff 1. Language: English. Narrator: Lisa Moore. Audio sample: http://samples.audible.de/bk/gdan/001177/bk_gdan_001177_sample.mp3. Digital audiobook in aax.