Angebote zu "Rhetorical" (18 Treffer)

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The Persuasive Power of Rhetorical Website Design
78,99 € *
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The Persuasive Power of Rhetorical Website Design ab 78.99 € als Taschenbuch: Marketing Loyalty in the E-Commerce Environment: Rhetorical Concepts Methods Implements. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 25.02.2020
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The Persuasive Power of Rhetorical Website Design
79,00 € *
ggf. zzgl. Versand

An important issue related to e-commerce is what factors will enhance consumer loyalty to a website. To date there is not much empirical research that has been conducted on loyalty issues in the Internet shopping environment. The author demonstrates the importance of rhetorical design elements in a website on customer loyalty. The goal of e-commerce is to persuade consumers to come back often, and stay longer. In fact, this is a necessity to increase and drive profits. The rhetorical framework proposes that the more persuasive elements companies can offer through the visual display of their website, the more loyalty will be increased resulting in more frequent visits, repeat purchases, and go here word-of-mouth referrals. This book amplifies our understanding about the visual impact of design elements on website design and also offers online companies a model to create a persuasive site environment for online shoppers. This rhetorical approach will help online marketers, managers and website designers make the best design, and operational decisions for effective e-commerce implementation.

Anbieter: Dodax
Stand: 25.02.2020
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Writing for the Web
74,90 CHF *
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Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. understanding of architecture and arrangement of written content of an organization's texts.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
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The IEEE Guide to Writing in the Engineering an...
124,00 CHF *
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Helps both engineers and students improve their writing skills by learning to analyze target audience, tone, and purpose in order to effectively write technical documents This book introduces students and practicing engineers to all the components of writing in the workplace. It teaches readers how considerations of audience and purpose govern the structure of their documents within particular work settings. The IEEE Guide to Writing in the Engineering and Technical Fields is broken up into two sections: 'Writing in Engineering Organizations' and 'What Can You Do With Writing?' The first section helps readers approach their writing in a logical and persuasive way as well as analyze their purpose for writing. The second section demonstrates how to distinguish rhetorical situations and the generic forms to inform, train, persuade, and collaborate. The emergence of the global workplace has brought with it an increasingly important role for effective technical communication. Engineers more often need to work in cross-functional teams with people in different disciplines, in different countries, and in different parts of the world. Engineers must know how to communication in a rapidly evolving global environment, as both practitioners of global English and developers of technical documents. Effective communication is critical in these settings. The IEEE Guide to Writing in the Engineering and Technical Fields * Addresses the increasing demand for technical writing courses geared toward engineers * Allows readers to perfect their writing skills in order to present knowledge and ideas to clients, government, and general public * Covers topics most important to the working engineer, and includes sample documents * Includes a companion website that offers engineering documents based on real projects The IEEE Guide to Engineering Communication is a handbook developed specifically for engineers and engineering students. Using an argumentation framework, the handbook presents information about forms of engineering communication in a clear and accessible format. This book introduces both forms that are characteristic of the engineering workplace and principles of logic and rhetoric that underlie these forms. As a result, students and practicing engineers can improve their writing in any situation they encounter, because they can use these principles to analyze audience, purpose, tone, and form.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
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Plato's Protagoras
224,00 CHF *
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'Protagoras is one of Plato's most delightfully comic and playful dialogues, and is also one of his most important. This new edition of Plato's Protagoras provides a rigorously clear and accurate translation that communicates Plato's puns, metaphors, figures of speech, and other verbal techniques naturally; allowing scholars to feel the full scope of Plato's rhetoric. Translators James Arieti and Roger Barrus confront and discuss the critical linguistic choices made in rendering difficult or obscure terms into an easily readable and understandable rendition. They also include an historical overview of the intellectual milieu of fifth-century B.C.E. Athens, careful biographies of the dialogues major characters, notes that discuss the major issues, citations of the literary and philosophical parallels, and call attention to rhetorical tactics. In addition, Arieti and Barrus provide appendices on the challenges of translating Plato's Greek into English, the diverse modern interpretations of the ode by Simonides that Socrates and Protagoras lampoon, the relationship of the dialogue to Aristotle's Sophistical Refutations, and a glossary elucidating many of the key words in the dialogue.'--Publisher's website.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
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Web Content
76,90 CHF *
ggf. zzgl. Versand

The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you'll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre-ads, articles, blogs, email blasts, newsletters, social media, or websites-must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful 'how to' guides covering the most commonly used genres.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
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The Persuasive Power of Rhetorical Website Design
134,00 CHF *
ggf. zzgl. Versand

An important issue related to e-commerce is what factors will enhance consumer loyalty to a website. To date there is not much empirical research that has been conducted on loyalty issues in the Internet shopping environment. The author demonstrates the importance of rhetorical design elements in a website on customer loyalty. The goal of e-commerce is to persuade consumers to come back often, and stay longer. In fact, this is a necessity to increase and drive profits. The rhetorical framework proposes that the more persuasive elements companies can offer through the visual display of their website, the more loyalty will be increased resulting in more frequent visits, repeat purchases, and 'go here' 'word-of-mouth' referrals. This book amplifies our understanding about the visual impact of design elements on website design and also offers online companies a model to create a persuasive site environment for online shoppers. This rhetorical approach will help online marketers, managers and website designers make the best design, and operational decisions for effective e-commerce implementation.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
Zum Angebot
The IEEE Guide to Writing in the Engineering an...
65,00 CHF *
ggf. zzgl. Versand

Helps both engineers and students improve their writing skills by learning to analyze target audience, tone, and purpose in order to effectively write technical documents This book introduces students and practicing engineers to all the components of writing in the workplace. It teaches readers how considerations of audience and purpose govern the structure of their documents within particular work settings. The IEEE Guide to Writing in the Engineering and Technical Fields is broken up into two sections: Writing in Engineering Organizations and What Can You Do With Writing? The first section helps readers approach their writing in a logical and persuasive way as well as analyze their purpose for writing. The second section demonstrates how to distinguish rhetorical situations and the generic forms to inform, train, persuade, and collaborate. The emergence of the global workplace has brought with it an increasingly important role for effective technical communication. Engineers more often need to work in cross-functional teams with people in different disciplines, in different countries, and in different parts of the world. Engineers must know how to communicate in a rapidly evolving global environment, as both practitioners of global English and developers of technical documents. Effective communication is critical in these settings. The IEEE Guide to Writing in the Engineering and Technical Fields Addresses the increasing demand for technical writing courses geared toward engineers Allows readers to perfect their writing skills in order to present knowledge and ideas to clients, government, and general public Covers topics most important to the working engineer, and includes sample documents Includes a companion website that offers engineering documents based on real projects The IEEE Guide to Engineering Communication is a handbook developed specifically for engineers and engineering students. Using an argumentation framework, the handbook presents information about forms of engineering communication in a clear and accessible format. This book introduces both forms that are characteristic of the engineering workplace and principles of logic and rhetoric that underlie these forms. As a result, students and practicing engineers can improve their writing in any situation they encounter, because they can use these principles to analyze audience, purpose, tone, and form.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
Zum Angebot
The IEEE Guide to Writing in the Engineering an...
65,00 CHF *
ggf. zzgl. Versand

Helps both engineers and students improve their writing skills by learning to analyze target audience, tone, and purpose in order to effectively write technical documents This book introduces students and practicing engineers to all the components of writing in the workplace. It teaches readers how considerations of audience and purpose govern the structure of their documents within particular work settings. The IEEE Guide to Writing in the Engineering and Technical Fields is broken up into two sections: 'Writing in Engineering Organizations' and 'What Can You Do With Writing?' The first section helps readers approach their writing in a logical and persuasive way as well as analyze their purpose for writing. The second section demonstrates how to distinguish rhetorical situations and the generic forms to inform, train, persuade, and collaborate. The emergence of the global workplace has brought with it an increasingly important role for effective technical communication. Engineers more often need to work in cross-functional teams with people in different disciplines, in different countries, and in different parts of the world. Engineers must know how to communicate in a rapidly evolving global environment, as both practitioners of global English and developers of technical documents. Effective communication is critical in these settings. The IEEE Guide to Writing in the Engineering and Technical Fields * Addresses the increasing demand for technical writing courses geared toward engineers * Allows readers to perfect their writing skills in order to present knowledge and ideas to clients, government, and general public * Covers topics most important to the working engineer, and includes sample documents * Includes a companion website that offers engineering documents based on real projects The IEEE Guide to Engineering Communication is a handbook developed specifically for engineers and engineering students. Using an argumentation framework, the handbook presents information about forms of engineering communication in a clear and accessible format. This book introduces both forms that are characteristic of the engineering workplace and principles of logic and rhetoric that underlie these forms. As a result, students and practicing engineers can improve their writing in any situation they encounter, because they can use these principles to analyze audience, purpose, tone, and form.

Anbieter: Orell Fuessli CH
Stand: 25.02.2020
Zum Angebot