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Top 10 SEO Tips
0,89 € *
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10 Top SEO Tips to Boost Website Traffic SEO (Search Engine Optimization) has become a crucial part of Internet Marketing to ensure that your website is easily found by potential new customers, so we have put together a Top 10 SEO Tips checklist to help you get the best search results for your website or online business. Operating an online business website or e-commerce store, requires your website to be easily found in the major search engines. Just as retail stores try to get the best operating location, websites need to rank well in search engine results to be successful. These Top 10 SEO tips are simple but highly effective techniques that can be used to improve your website search engine rankings to boost traffic, and ultimately, sales.

Anbieter: Thalia AT
Stand: 07.12.2019
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Web Site Privacy with P3P
36,99 € *
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* A cutting-edge, first look at how to embed and design a Website compliant with the new personal privacy standard, P3P* Introduces the P3P standard with detailed descriptions and thenexamines its parameters* Includes helpful guidelines, explanations, and P3P how-toexamples for system architects to follow* Presents detailed case studies covering companies in bothfinance and retail

Anbieter: Thalia AT
Stand: 07.12.2019
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Style and Statistics
32,99 € *
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A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

Anbieter: Thalia AT
Stand: 07.12.2019
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Style and Statistics
32,99 € *
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A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. * Learn how analytics can help you be better at your job * Dig deeper into the customer's needs, wants, and dreams * Streamline merchandise management, pricing, marketing, and more * Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

Anbieter: Thalia AT
Stand: 07.12.2019
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E-Commerce Strategic Matrix
6,20 € *
zzgl. 3,00 € Versand

Essay from the year 2010 in the subject Business economics - Supply, Production, Logistics, grade: 85.00, University of Phoenix, course: Supply Chain Management Online, language: English, abstract: Various types of organizations use e-commerce as part of their business strategy. Depending upon the type of industry and the prospective customer base identifies the appropriate e-commerce model. In the do-it-yourself home improvement retail market, organizations like Ace Hardware, Home Depot, and Lowe's use various forms of e-business commerce. The two e-commerce models to be reviewed in this paper are the business-to-business (B2B) model and the business-to-consumer (B2C) model. However, any e-business model relates to the flow of information and processes among enterprises and their underlying Enterprise Information System (EIS). E-businesses purpose is to facilitate supply, distribution, and customer information exchange, coordination and collaboration between multiple trading partners. In this paper, I will compare and contrast B2B and B2C e-commerce elements within the retail do-it-yourself home improvement market. Among the elements to be compared are cost, consumer exposure, customer service, differences in website structure, access rights, audience, and security

Anbieter: Thalia AT
Stand: 07.12.2019
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ASP.NET MVC with Entity Framework and CSS
46,99 € *
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Get up and running quickly with Microsoft ASP.NET MVC and Entity Framework as you build and deploy complex websites. By using a fully working example retail website you will learn solutions to real-world issues that developers frequently encounter. Whether you are a novice developer or an experienced .NET developer wishing to learn more about MVC and Entity Framework, author Lee Naylor will teach you how to develop a detailed database-driven example website using Microsoft ASP.NET and Entity Framework Code First with fully explained code examples.What You Will Learn: . Get up and running quickly with ASP.NET MVC and Entity Framework to build a complex website to display and manage several related entities. Integrate identity code into a project. Understand advanced topics, including asynchronous database access and managing data conflicts. Work with Microsoft Azure, including remote debugging and database access. Develop your CSS skills, including animations and media queries for use with tablet or mobile/cell phone devices Who This Book Is For: Novice developers new to the subject through to more experienced ASP.NET web forms developers looking to migrate from web forms to MVC and Entity Framework. The book assumes some programming knowledge such as object-oriented programming concepts and a basic knowledge of C#.

Anbieter: Thalia AT
Stand: 07.12.2019
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Internet Retailing and Future Perspectives
49,49 € *
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Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.Updates to this edition include:Search engine marketing and search engine optimization.New and updated case studies, including Tesco's virtual store, Ray-Ban's smart mirror, IKEA's mobile catalogue and Nordstrom's TextStyle.Social networks and electronic word-of-mouth communication.A new chapter on ubiquitous retailing.A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Anbieter: Thalia AT
Stand: 07.12.2019
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Online Marketing
14,40 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8 (Niederlande), Fontys University of Applied Sciences Venlo, language: English, abstract: The main problems 'how to optimise a website?'; 'what is the potential of search engine marketing according to international sales increase?' and 'for whom is an investment in search engine marketing advisable?' have been solved in this report. All important factors which have to be considered when optimising a website have been explained and rounded off with concise examples. The report focused on the subarea of online marketing 'search engine marketing (SEM)'. SEM embraces search engine optimisation (SEO) methods and pay per click (PPC). The difference between these methods is that SEO covers lots of measures which can be influenced directly by a company to improve the ranking result of its homepage without spending money. PPC in contrast is rather similar to conventional advertising and does cost money at the moment a person clicks on this advert. Nevertheless an optimal output can only be achieved by carrying out SEO measures and PPC advertising. PPC adverts can also be used to test keywords before starting to optimise a website, so only ideal keywords then can be optimised which lead to the best SEO results. PPC adverts are also a good changeover which can be used until the SEO measures are successful and the homepage is listed on the upper organic results. Surveys regarding to the use and accessibility of the internet within the EU showed that the medium internet has developed as the second most commonly used retail channel within the EU. 65 % of the European population has an internet access and 73 % of the 16 to 24 year old population uses the internet daily or almost daily. More than the half of the Europeans uses the internet for finding information about goods and servi

Anbieter: Thalia AT
Stand: 07.12.2019
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Maximizing Consumer Value through Channel Integ...
59,99 € *
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Revision with unchanged content. Multi-channel retailers have been adopting different multi-channel formats that range from complete channel separation (e.g., Victoria's Secret) to close integration (e.g., Bed, Bath and Beyond). The purpose of this research is to determine which multi-channel strategy offers the most value to multi-channel shoppers. The success of a multi-channel retailing strategy is believed to depend on consumers' perceptions of channel complementarity, which reflects the degree to which multiple retail channels work synergistically to create value. Using sophisticated methodologies, this research shows that consumers prefer greater fulfillment integration and moderate levels of merchandising similarity between the store and the website of a multi-channel retailer. Website is perceived more favorably than the store in facilitating merchandising diversity in the multi-channel distribution system. Furthermore, shoppers' evaluations of channel complementarity appear to vary across their shopping motivations, technology factors and perceived risks. This research is addressed to academics studying channel integration issues as well as practitioners involed in channel design decisions.

Anbieter: Thalia AT
Stand: 07.12.2019
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