E-Commerce Website Optimization:Why 95% of Your Website Visitors Don´t Buy, and What You Can Do About it Dan Croxen-John, Johann van Tonder
For those running e-commerce websites, there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping listeners to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics, and persuasion to offer a straightforward and detailed five-step methodology of how to use the tools and techniques of conversion rate optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help listeners to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce program, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the chief digital officer, head of online sales or e-commerce, or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce. 1. Language: English. Narrator: Richard Anthony Bath. Audio sample: http://samples.audible.de/bk/acx0/126281/bk_acx0_126281_sample.mp3. Digital audiobook in aax.
Optimization of Cooperative Banks´ Websites by Application of Persuasive Methods:1. Auflage. Anonym
Want to master the basics of SEO in a short period? If so, you´re in the right place! This book is exactly what you need. If you´ve wanted to learn how to use SEO you have probably thought it was a difficult and long process. This is actually not the case at all. SEO can be an extremely easy and straightforward process. The days of searching countless websites to find what you´re looking for are over. With this book, you will have everything you could possibly need, all in one place! What this book will give you: SEO basics for beginners This book will take the process of SEO and break it down into straightforward simple steps that anyone can follow along to. The different types of data This book will present all of the important data you need to know and will walk you through how to use it. The common errors This book will show you the most common errors you will experience and how to fix them and avoid them all together. What you will learn: The basics of SEO The must have features The fundamental concepts The structure of SEO The different types of data The most common errors and how to handle them And much more! All of this information will be presented to you in easy to understand, straightforward steps. For anyone starting out, this is your best option to learn SEO in a quick period of time. Try it out for yourself. You won´t be disappointed. 1. Language: English. Narrator: Voice Cat LLC by Doug Spence. Audio sample: http://samples.audible.de/bk/acx0/058491/bk_acx0_058491_sample.mp3. Digital audiobook in aax.
This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP´s, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today´s advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.
Building a good website using WordPress is only the first part of making a presence in the online market. You also need to improve its online visibility to drive traffic, which is crucial for your goals in marketing and brand building. Among these goals are driving traffic to your site, improving your conversion rates, and ultimately getting the visitor to buy your products or services. Traffic is the lifeblood of any online business or any entity that wants to build a brand online; and the goal of driving traffic can be made possible primarily by applying SEO techniques. Today, there are many service providers who offer SEO expertise along with web development. The good thing about SEO is it can be done on your own, given that you spend time in applying a variety, if not all, of the strategies required. This guide will cover: Optimizing your website for search engines Search engine optimization Page optimization Fifteen elements for successful on-page optimization Off-page optimization Fifteen elements for successful off-page optimization 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/044827/bk_acx0_044827_sample.mp3. Digital audiobook in aax.
Search Engine Optimization (SEO) How to Optimize Your Website for Internet Search Engines (Google, Yahoo!, MSN Live, AOL, Ask, AltaVista, FAST, GigaBlast, Snap, LookSmart and more): Samuel Blankson
If you want to build high quality websites using WordPress effortlessly, then keep reading....Do you have problems using WordPress? Making sure your website is secure? Adding plugins/extensions to your site? Or providing users with the best possible experience? If you do, within this book many of the top website creators out there have shared their knowledge on how to overcome these problems and more.In this definitive guidebook, you will be taught:The one method you should follow to make navigation as easy as possible for site users.The single most powerful strategy you can do to make your website as secure as possible for you and your users.Why purchasing relevant hosting for your site will help you to rank higher on search engines and gain more visitors.How a particular website creation approach will help you provide a better user experience.Understanding why some people will create bad websites.And much, much more.The proven methods and pieces of knowledge within this book are so easy to follow. Even if you’ve never attempted to create a website before, you will still be able to build high-level websites users will love to use.Would you like to know more?Download now if you want to make amazing looking WordPress sites you can be proud of. 1. Language: English. Narrator: Coby Allen. Audio sample: http://samples.audible.de/bk/acx0/133864/bk_acx0_133864_sample.mp3. Digital audiobook in aax.
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You´ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you´re involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors´ broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You´ll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? * Explore case studies involving significant conversion rate improvements * Walk through different stages of a sale and understand the value of each * Understand your website visitors through persona creation * Connect with potential customers and guide them toward a conversion * Learn how to deal with FUDs -- customer fears, uncertainties, and doubts * Examine the path that visitors take from landing page to checkout * Test any change you make against your original design ´´The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love.´´--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)