For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You´ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you´re involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors´ broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You´ll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? * Explore case studies involving significant conversion rate improvements * Walk through different stages of a sale and understand the value of each * Understand your website visitors through persona creation * Connect with potential customers and guide them toward a conversion * Learn how to deal with FUDs -- customer fears, uncertainties, and doubts * Examine the path that visitors take from landing page to checkout * Test any change you make against your original design ´´The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love.´´--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. * Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates * Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods * Helps you learn what to adjust, how to do it, and how to analyze the results * Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics * Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the ´´why´´ and the ´´how´´ of conversion optimization, helping you maximize the value of your website.
´´This tutorial text gives a unifying perspective on machine learning by covering both probabilistic and deterministic approaches--which are based on optimization techniques--together with the Bayesian inference approach, whose essence lies in the use of a hierarchy of probabilistic models´´--Publisher´s website.
Learn the fundamentals of modern web design, rather than relying on CMS programs, such as WordPress or Joomla!. You will be introduced to the essentials of good design and how to optimize for search engines. You will discover how to register a domain name and migrate a website to a remote host. Because you will have built the web pages yourself, you will know exactly how HTML and CSS work. You have will complete control over your websites and their maintenance. Practical Website Design for Absolute Beginners centers around introducing small amounts of new code in short practical chapters and provides many website templates that can be easily adapted for your own websites. Each chapter builds on the templates created in the previous chapter. You are provided with a practical project to complete in most chapters, and taught to produce practical web pages right from the start. In the first chapter you will install and configure a free text editor, then you will produce the structure for your first web page. You will then gradually learn to create more sophisticated and increasingly practical web pages and websites. In this book you will be encouraged by means of a series of achievable goals, and you will be rewarded by the knowledge that you are learning something valuable and really worthwhile. You will not have to plow through daunting chapters of disembodied code theory because the code is described and explained in context within each project. Because each project is fully illustrated, you will see clearly what you are expected to achieve as you create each web page. What You´ll Learn Provides instructions for installing a text editor for producing HTML and CSS Shows you step-by-step how to build and test web pages and websites Teaches you how to ensure that your websites are attractive and useful Describes how to make the most effective use of color and images Teaches you the essential features of search engine optimization Shows you how to migrate your website to a remote host Who This Book Is For Practical Website Design for Absolute Beginners is for people who want to begin designing their own websites. It uses a highly motivational, easily assimilated step-by-step approach where you will start learning practical skills from the very first chapter. The book is an excellent choice for people who have computer skills but would also like to learn HTML and CSS. For readers who have little or no knowledge of HTML and CSS, the book will teach enough to complete all the projects in the book.
This Fourth Edition introduces the latest theory and applications in optimization. It emphasizes constrained optimization, beginning with a substantial treatment of linear programming and then proceeding to convex analysis, network flows, integer programming, quadratic programming, and convex optimization. Readers will discover a host of practical business applications as well as non-business applications. Topics are clearly developed with many numerical examples worked out in detail. Specific examples and concrete algorithms precede more abstract topics. With its focus on solving practical problems, the book features free C programs to implement the major algorithms covered, including the two-phase simplex method, primal-dual simplex method, path-following interior-point method, and homogeneous self-dual methods. In addition, the author provides online JAVA applets that illustrate various pivot rules and variants of the simplex method, both for linear programming and for network flows. These C programs and JAVA tools can be found on the book´s website. The website also includes new online instructional tools and exercises.
A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It´s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: * Content marketing and blogging * Social media marketing * Web analytics * Search Engine Optimization (SEO ) * E-mail marketing * Online Public Relations * Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You´re already on your way to Web marketing mastery!
A unique text on the theory and design fundamentals of inductors and transformers, this second edition of High-Frequency Magnetic Components is updated with more coverage on the optimization of magnetic devices, updated information on core losses and complex permeability, more in-depth coverage of self-capacitances, self-resonant frequency of inductors, and many new design examples. This comprehensive volume provides students, researchers, and engineers with the most up-to-date and important references in the field. An updated solutions manual is available through a companion website. A unique text on the theory and design fundaments of inductors and transformers, updated with more coverage on the optimization of magnetic devices and many new design examples The first edition is popular among a very broad audience of readers in different areas of engineering and science. This book covers the theory and design techniques of the major types of high-frequency power inductors and transformers for a variety of applications, including switching-mode power supplies (SMPS) and resonant dc-to-ac power inverters and dc-to-dc power converters. It describes eddy-current phenomena (such as skin and proximity effects), high-frequency magnetic materials, core saturation, core losses, complex permeability, high-frequency winding resistance, winding power losses, optimization of winding conductors, integrated inductors and transformers, PCB inductors, self-capacitances, self-resonant frequency, core utilization factor area product method, and design techniques and procedures of power inductors and transformers. These components are commonly used in modern power conversion applications. The material in this book has been class-tested over many years in the author´s own courses at Wright State University, which have a high enrolment of about a hundred graduate students per term. The book presents the growing area of magnetic component research in a textbook form, covering the foundations for analysing and designing magnetic devices specifically at high-frequencies. Integrated inductors are described, and the Self-capacitance of inductors and transformers is examined. This new edition adds information on the optimization of magnetic components (Chapter 5). Chapter 2 has been expanded to provide better coverage of core losses and complex permeability, and Chapter 9 has more in-depth coverage of self-capacitances and self-resonant frequency of inductors. There is a more rigorous treatment of many concepts in all chapters. Updated end-of-chapter problems aid the readers´ learning process, with an online solutions manual available for use in the classroom. * Provides physics-based descriptions and models of discrete inductors and transformers as well as integrated magnetic devices * New coverage on the optimization of magnetic devices, updated information on core losses and complex permeability, and more in-depth coverage of self-capacitances and self-resonant frequency of inductors * Many new design examples and end-of-chapter problems for the reader to test their learning * Presents the most up-to-date and important references in the field * Updated solutions manual, now available through a companion website An up to date resource for Post-graduates and professors working in electrical and computer engineering. Research students in power electronics. Practising design engineers of power electronics circuits and RF (radio-frequency) power amplifiers, senior undergraduates in electrical and computer engineering, and R & D staff.
This textbook provides a clear and logical introduction to the field, covering the fundamental concepts, algorithms and practical implementations behind efforts to develop systems that exhibit intelligent behavior in complex environments. This enhanced second edition has been fully revised and expanded with new content on swarm intelligence, deep learning, fuzzy data analysis, and discrete decision graphs. Features: provides supplementary material at an associated website; contains numerous classroom-tested examples and definitions throughout the text; presents useful insights into all that is necessary for the successful application of computational intelligence methods; explains the theoretical background underpinning proposed solutions to common problems; discusses in great detail the classical areas of artificial neural networks, fuzzy systems and evolutionary algorithms; reviews the latest developments in the field, covering such topics as ant colony optimization and probabilistic graphical models.