For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You´ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you´re involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors´ broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You´ll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? * Explore case studies involving significant conversion rate improvements * Walk through different stages of a sale and understand the value of each * Understand your website visitors through persona creation * Connect with potential customers and guide them toward a conversion * Learn how to deal with FUDs -- customer fears, uncertainties, and doubts * Examine the path that visitors take from landing page to checkout * Test any change you make against your original design ´´The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love.´´--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. * Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates * Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods * Helps you learn what to adjust, how to do it, and how to analyze the results * Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics * Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the ´´why´´ and the ´´how´´ of conversion optimization, helping you maximize the value of your website.
´´This tutorial text gives a unifying perspective on machine learning by covering both probabilistic and deterministic approaches--which are based on optimization techniques--together with the Bayesian inference approach, whose essence lies in the use of a hierarchy of probabilistic models´´--Publisher´s website.
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A unique text on the theory and design fundamentals of inductors and transformers, this second edition of High-Frequency Magnetic Components is updated with more coverage on the optimization of magnetic devices, updated information on core losses and complex permeability, more in-depth coverage of self-capacitances, self-resonant frequency of inductors, and many new design examples. This comprehensive volume provides students, researchers, and engineers with the most up-to-date and important references in the field. An updated solutions manual is available through a companion website. A unique text on the theory and design fundaments of inductors and transformers, updated with more coverage on the optimization of magnetic devices and many new design examples The first edition is popular among a very broad audience of readers in different areas of engineering and science. This book covers the theory and design techniques of the major types of high-frequency power inductors and transformers for a variety of applications, including switching-mode power supplies (SMPS) and resonant dc-to-ac power inverters and dc-to-dc power converters. It describes eddy-current phenomena (such as skin and proximity effects), high-frequency magnetic materials, core saturation, core losses, complex permeability, high-frequency winding resistance, winding power losses, optimization of winding conductors, integrated inductors and transformers, PCB inductors, self-capacitances, self-resonant frequency, core utilization factor area product method, and design techniques and procedures of power inductors and transformers. These components are commonly used in modern power conversion applications. The material in this book has been class-tested over many years in the author´s own courses at Wright State University, which have a high enrolment of about a hundred graduate students per term. The book presents the growing area of magnetic component research in a textbook form, covering the foundations for analysing and designing magnetic devices specifically at high-frequencies. Integrated inductors are described, and the Self-capacitance of inductors and transformers is examined. This new edition adds information on the optimization of magnetic components (Chapter 5). Chapter 2 has been expanded to provide better coverage of core losses and complex permeability, and Chapter 9 has more in-depth coverage of self-capacitances and self-resonant frequency of inductors. There is a more rigorous treatment of many concepts in all chapters. Updated end-of-chapter problems aid the readers´ learning process, with an online solutions manual available for use in the classroom. * Provides physics-based descriptions and models of discrete inductors and transformers as well as integrated magnetic devices * New coverage on the optimization of magnetic devices, updated information on core losses and complex permeability, and more in-depth coverage of self-capacitances and self-resonant frequency of inductors * Many new design examples and end-of-chapter problems for the reader to test their learning * Presents the most up-to-date and important references in the field * Updated solutions manual, now available through a companion website An up to date resource for Post-graduates and professors working in electrical and computer engineering. Research students in power electronics. Practising design engineers of power electronics circuits and RF (radio-frequency) power amplifiers, senior undergraduates in electrical and computer engineering, and R & D staff.
This textbook provides a clear and logical introduction to the field, covering the fundamental concepts, algorithms and practical implementations behind efforts to develop systems that exhibit intelligent behavior in complex environments. This enhanced second edition has been fully revised and expanded with new content on swarm intelligence, deep learning, fuzzy data analysis, and discrete decision graphs. Features: provides supplementary material at an associated website; contains numerous classroom-tested examples and definitions throughout the text; presents useful insights into all that is necessary for the successful application of computational intelligence methods; explains the theoretical background underpinning proposed solutions to common problems; discusses in great detail the classical areas of artificial neural networks, fuzzy systems and evolutionary algorithms; reviews the latest developments in the field, covering such topics as ant colony optimization and probabilistic graphical models.
Publisher´s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Revolutionize Your Internet Marketing Leverage today´s Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. * Track and measure both digital and traditional marketing with analytics * Define and use KPIs to manage campaigns and channels for maximum profitability * Employ SEO strategies to increase leads, conversions, and sales * Understand how website architecture, keywords, tags, and sitemaps affect search results * Use PPC to place ads in search engines, radio, TV, and newspapers * Get hands-on strategies for maximizing Google Analytics and Google AdWords
ASP.NET MVC insiders cover the latest updates to the technology in this popular Wrox reference MVC 5 is the newest update to the popular Microsoft technology that enables you to build dynamic, data-driven websites. Like previous versions, this guide shows you step-by-step techniques on using MVC to best advantage, with plenty of practical tutorials to illustrate the concepts. It covers controllers, views, and models; forms and HTML helpers; data annotation and validation; membership, authorization, and security. * MVC 5, the latest version of MVC, adds sophisticated features such as single page applications, mobile optimization, and adaptive rendering * A team of top Microsoft MVP experts, along with visionaries in the field, provide practical advice on basic and advanced MVC topics * Covers controllers, views, models, forms, data annotations, authorization and security, Ajax, routing, ASP.NET web API, dependency injection, unit testing, real-world application, and much more Professional ASP.NET MVC 5 is the comprehensive resource you need to make the best use of the updated Model-View-Controller technology.