For those running e-commerce websites, there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping listeners to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics, and persuasion to offer a straightforward and detailed five-step methodology of how to use the tools and techniques of conversion rate optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help listeners to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce program, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the chief digital officer, head of online sales or e-commerce, or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce. 1. Language: English. Narrator: Richard Anthony Bath. Audio sample: http://samples.audible.de/bk/acx0/126281/bk_acx0_126281_sample.mp3. Digital audiobook in aax.
Want to master the basics of SEO in a short period? If so, you´re in the right place! This book is exactly what you need. If you´ve wanted to learn how to use SEO you have probably thought it was a difficult and long process. This is actually not the case at all. SEO can be an extremely easy and straightforward process. The days of searching countless websites to find what you´re looking for are over. With this book, you will have everything you could possibly need, all in one place! What this book will give you: SEO basics for beginners This book will take the process of SEO and break it down into straightforward simple steps that anyone can follow along to. The different types of data This book will present all of the important data you need to know and will walk you through how to use it. The common errors This book will show you the most common errors you will experience and how to fix them and avoid them all together. What you will learn: The basics of SEO The must have features The fundamental concepts The structure of SEO The different types of data The most common errors and how to handle them And much more! All of this information will be presented to you in easy to understand, straightforward steps. For anyone starting out, this is your best option to learn SEO in a quick period of time. Try it out for yourself. You won´t be disappointed. 1. Language: English. Narrator: Voice Cat LLC by Doug Spence. Audio sample: http://samples.audible.de/bk/acx0/058491/bk_acx0_058491_sample.mp3. Digital audiobook in aax.
This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP´s, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today´s advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.
Building a good website using WordPress is only the first part of making a presence in the online market. You also need to improve its online visibility to drive traffic, which is crucial for your goals in marketing and brand building. Among these goals are driving traffic to your site, improving your conversion rates, and ultimately getting the visitor to buy your products or services. Traffic is the lifeblood of any online business or any entity that wants to build a brand online; and the goal of driving traffic can be made possible primarily by applying SEO techniques. Today, there are many service providers who offer SEO expertise along with web development. The good thing about SEO is it can be done on your own, given that you spend time in applying a variety, if not all, of the strategies required. This guide will cover: Optimizing your website for search engines Search engine optimization Page optimization Fifteen elements for successful on-page optimization Off-page optimization Fifteen elements for successful off-page optimization 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/044827/bk_acx0_044827_sample.mp3. Digital audiobook in aax.
If you want to build high quality websites using WordPress effortlessly, then keep reading....Do you have problems using WordPress? Making sure your website is secure? Adding plugins/extensions to your site? Or providing users with the best possible experience? If you do, within this book many of the top website creators out there have shared their knowledge on how to overcome these problems and more.In this definitive guidebook, you will be taught:The one method you should follow to make navigation as easy as possible for site users.The single most powerful strategy you can do to make your website as secure as possible for you and your users.Why purchasing relevant hosting for your site will help you to rank higher on search engines and gain more visitors.How a particular website creation approach will help you provide a better user experience.Understanding why some people will create bad websites.And much, much more.The proven methods and pieces of knowledge within this book are so easy to follow. Even if you’ve never attempted to create a website before, you will still be able to build high-level websites users will love to use.Would you like to know more?Download now if you want to make amazing looking WordPress sites you can be proud of. 1. Language: English. Narrator: Coby Allen. Audio sample: http://samples.audible.de/bk/acx0/133864/bk_acx0_133864_sample.mp3. Digital audiobook in aax.
Contains two big site promotion books for one low price! Inside this massive two-book resource, you´ll discover a treasure chest of over 130 of the top promotional websites and free tools for promoting your blog or website. Inside you´ll get all the resources you´ll ever need to drive huge swarms of traffic to your door in one big collection - such as: You´ll get the hottest sites for testing, tracking, and growing site traffic Sites for building free mailing lists Sites for free email and auto-responders Income-generating sites to spin off additional revenue from your existing traffic Sites to help you rank higher in the search engines Sites to boost your ´´social status´´ and gain your site new credibility You´ll get a whole host of free online tools for every promotional job imaginable (graphic arts, cams, site development, and much more). You´ll discover a free source for cloud-based data storage. ....and you´ll learn how to pick up free PR from newspapers, TV, & radio You´ll learn to integrate affiliate links into your existing site for easy secondary passive income You´ll even get links to free website and blog-hosting services so you can get started for free! And much, much more! 1. Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/052465/bk_acx0_052465_sample.mp3. Digital audiobook in aax.
With great ability comes great responsibility...when it comes to using the Internet to promote your business. The Internet is the most powerful tool used to increase sales and ensnare the attention of new customers. Your company’s website and presence can either make or break how people perceive your business. This guide will equip you with all the information you need to create an eye-catching web presence that will impress your customers.To benefit from your web presence, your website must have quality SEO (search engine optimization). Your site must walk the tightrope between having enough keywords to come up on a Google search, but must not have too many keywords, banning it from search engines. Your website has to have some kind of wow factor that captures the attention of a short-attention-spanned Internet user. And to close the deal, your website must inspire some action from that user.Does all of this sound like a lot to swallow? Creating Killer Website Content to Generate Sales has everything you need to understand the above concepts and more. Download this audiobook now to get started on creating a successful online presence for your business.Click buy and immerse yourself in everything this audiobook has to offer! 1. Language: English. Narrator: Gary Fearon. Audio sample: http://samples.audible.de/bk/acx0/109320/bk_acx0_109320_sample.mp3. Digital audiobook in aax.
In order for your Web site or online business to be extremely and insanely profitable you must drive a boatload of targeted traffic to it and convert your visitors from prospects into paying customers. Many online entrepreneurs struggle with mastering this equation and as a result they are generating very little income or not making money at all. The answer is plain and simple: To drive a boatload of targeted traffic to your Web site you must know how to effectively use SEO or Search engine optimization to dominate the major search engines - Google, Yahoo, and Bing - for the main keywords or keyword phrases that are relevant to your Web site. In this amazing book, Search Engine Domination: The Ultimate Secrets to Increasing Your Website´s Visibility and Making a Ton of Cash, you will learn step-by-step how to increase your search engine rankings and get your Web site to rank on the first page of Google, Yahoo, and Bing. You will also learn the secrets of creating a profitable online business and how to properly position your products and services in the marketplace so that you can outfox and outduel your competition. 1. Language: English. Narrator: Omar Johnson. Audio sample: http://samples.audible.de/bk/acx0/005584/bk_acx0_005584_sample.mp3. Digital audiobook in aax.
Never Pay for Promotion Again! Dan Howe, author of The Minute Marketer, brings you this list of over 101 freely available resources you can put into action right now to start driving traffic to your website or blog. This list contains a few you may have heard of before but many that are well-kept secrets among successful (yet frugal) bloggers and marketers. What does it take to win a customer for life? First of all, you need a great site.... Inside, we´ll show you: How to get free advertising and free publicity for your website or blog using tools and sites found all over the web How to target an effective niche to dial in the strongest web traffic How to exploit the free tools of Google.com Why website building is really not as hard as you may think Website optimization and free website building tools such as Wordpress What tools to choose for an effective marketing strategy Current SEO (search engine optimization) issues How others are using their sites to make money on the Internet that provides them incomes for life 1. Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/052468/bk_acx0_052468_sample.mp3. Digital audiobook in aax.