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Equine Ophthalmology
240,00 CHF *
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Now available in a fully updated third edition, Equine Ophthalmology is the most comprehensive and current clinical resource for the diagnosis and treatment of ophthalmic disease in horses. * Provides complete, authoritative information on the diagnosis and treatment of ophthalmic disease in horses * Fully updated with improved figures, the latest research, and new chapters on advanced diagnostics, foal ophthalmology, neuro-ophthalmology, national and international regulations, and an expanded chapter on inherited ocular disease * Features contributions from an international group of equine experts, under the editorship of a leading equine veterinary specialist * Offers comprehensive coverage of clinical and reference information ideal for specialists, general equine practitioners, and veterinary students alike * Includes access to a companion website with expanded content and figures

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Veterinary Ophthalmology
371,00 CHF *
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Veterinary Ophthalmology, Fifth Edition is a fully updated version of the gold-standard reference for diseases and treatment of the animal eye in veterinary medicine. With an internationally renowned list of contributing authors, the book has been revised and expanded to incorporate the most up-to-date research and information. New chapters cover ophthalmic genetics and DNA tests, microsurgery, photography, camelid ophthalmology, and rabbit ophthalmology, and existing chapters feature expanded coverage of noninvasive imaging techniques, feline ophthalmology, equine ophthalmology, and marine mammals and penguins. The book retains its classic structure, with sections on basic vision sciences, the foundations of clinical ophthalmology, canine ophthalmology, and special ophthalmology, which encompasses specific coverage of most commonly treated species and chapters on neuro-ophthalmology and systemic diseases. A companion website offers the images from the book available for download in PowerPoint and the references linked to CrossRef. Veterinary Ophthalmology remains the most comprehensive resource for authoritative information on veterinary ophthalmology worldwide and is a key reference for anyone interested in veterinary or comparative ophthalmology.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Neuro Web Design: What Makes Them Click?
37,90 CHF *
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Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Assessing Neuromotor Readiness for Learning
75,00 CHF *
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Assessing Neuromotor Readiness for Learning is a substantially revised and expanded edition of a long established INPP training manual that has been consistently proven in practice. The package includes tests for children, a developmental movement programme, and information about online access to INPP video training materials. Based on the proven INPP model for neuromotor development screening and intervention, which is unique in having been rigorously evaluated in research and practice Expands and revises an INPP manual which has previously only been available to training customers, and which is a foundation stone of the overall INPP approach Places emphasis on children's physical development and how neuro-motor skills provide the foundations for learning success. The package includes batteries of tests for younger and older children, a developmental movement programme This book may be supported and enhanced by INPP video training materials and score sheets, available for download purchase from the INPP website

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Equine Ophthalmology
160,00 CHF *
ggf. zzgl. Versand

Now available in a fully updated third edition, Equine Ophthalmology is the most comprehensive and current clinical resource for the diagnosis and treatment of ophthalmic disease in horses. * Provides complete, authoritative information on the diagnosis and treatment of ophthalmic disease in horses * Fully updated with improved figures, the latest research, and new chapters on advanced diagnostics, foal ophthalmology, neuro-ophthalmology, national and international regulations, and an expanded chapter on inherited ocular disease * Features contributions from an international group of equine experts, under the editorship of a leading equine veterinary specialist * Offers comprehensive coverage of clinical and reference information ideal for specialists, general equine practitioners, and veterinary students alike * Includes access to a companion website with expanded content and figures

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Kernel Adaptive Filtering
105,00 CHF *
ggf. zzgl. Versand

Online learning from a signal processing perspective There is increased interest in kernel learning algorithms inneural networks and a growing need for nonlinear adaptivealgorithms in advanced signal processing, communications, andcontrols. Kernel Adaptive Filtering is the first book topresent a comprehensive, unifying introduction to online learningalgorithms in reproducing kernel Hilbert spaces. Based on researchbeing conducted in the Computational Neuro-Engineering Laboratoryat the University of Florida and in the Cognitive SystemsLaboratory at McMaster University, Ontario, Canada, this uniqueresource elevates the adaptive filtering theory to a new level,presenting a new design methodology of nonlinear adaptivefilters. * Covers the kernel least mean squares algorithm, kernel affineprojection algorithms, the kernel recursive least squaresalgorithm, the theory of Gaussian process regression, and theextended kernel recursive least squares algorithm * Presents a powerful model-selection method called maximummarginal likelihood * Addresses the principal bottleneck of kernel adaptivefilters--their growing structure * Features twelve computer-oriented experiments to reinforce theconcepts, with MATLAB codes downloadable from the authors' Website * Concludes each chapter with a summary of the state of the artand potential future directions for original research Kernel Adaptive Filtering is ideal for engineers,computer scientists, and graduate students interested in nonlinearadaptive systems for online applications (applications where thedata stream arrives one sample at a time and incremental optimalsolutions are desirable). It is also a useful guide for those wholook for nonlinear adaptive filtering methodologies to solvepractical problems.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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Neuro Design
26,90 CHF *
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Commended: 2018 Business Book Awards - Thought Leader category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Anbieter: Orell Fuessli CH
Stand: 09.07.2020
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German Market Launch / Product Launch Plan: Neu...
41,20 € *
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Research Paper (undergraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Applied Sciences Essen, language: English, abstract: This assignment is about assessing the market potential and building a launch plan for Neuro Drinks, entering the German market. Neuro Drinks is the drink company with increasing popularity. The US-company was established in 2008 and has now a substantial customer base in the USA. Neuro Drinks is just in the first steps to launch its products in the European Union, particularly in Germany. Lifestyle beverage products continue to dominate the drink markets worldwide. Though, the offer in Neuro Drinks' products is becoming increasingly sophisticated with each passing year and is continuously shifting from basic wellness drinks towards lifestyle- and health oriented drinks for nearly every occasion. Developed markets such as the EU and especially Germany are expected to register maximum demands. Neuro Drinks' products are produced in California/United States and each one fulfils a specific demand. This is the main manufacturing characteristic of Neuro Drinks products. Neuro Drinks wants their products to be known as consummate lifestyle culture - this is what the Neuro Drinks brand stands for. Therefore they have to create a high quality image in Germany and the price has to be at the above-average-level of the pricing scale. Neuro Drinks' distribution plan in Germany is dual - direct and indirect. This means to establish a retailer network and, on the other hand, an expansion of the website. All in all Neuro Drinks has to offer consistent and high end quality products, meet the market demands and provide superior customer services. But success will always depend on critical assumption and a theoretical assessment cannot guarantee practical success. However, it exists a market potential for Neuro Drinks' products as a healthy, lifestyle-oriented and trendy American brand and they have the chance to enter the markets of Germany and the European Union.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot
Veterinary Ophthalmology
359,99 € *
ggf. zzgl. Versand

Veterinary Ophthalmology, Fifth Edition is a fully updated version of the gold-standard reference for diseases and treatment of the animal eye in veterinary medicine. With an internationally renowned list of contributing authors, the book has been revised and expanded to incorporate the most up-to-date research and information. New chapters cover ophthalmic genetics and DNA tests, microsurgery, photography, camelid ophthalmology, and rabbit ophthalmology, and existing chapters feature expanded coverage of noninvasive imaging techniques, feline ophthalmology, equine ophthalmology, and marine mammals and penguins. The book retains its classic structure, with sections on basic vision sciences, the foundations of clinical ophthalmology, canine ophthalmology, and special ophthalmology, which encompasses specific coverage of most commonly treated species and chapters on neuro-ophthalmology and systemic diseases. A companion website offers the images from the book available for download in PowerPoint and the references linked to CrossRef. Veterinary Ophthalmology remains the most comprehensive resource for authoritative information on veterinary ophthalmology worldwide and is a key reference for anyone interested in veterinary or comparative ophthalmology.

Anbieter: Thalia AT
Stand: 09.07.2020
Zum Angebot