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The adoption of web based marketing in the Trav...
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The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing purposes by small and medium sized enterprises (SMEs) in Egypt. Web adoption is specifically defined in this research as the ownership of a website to communicate and/or deliver travel services to a target market.This research is thus interested in how the web is being used to interact with customers. Additionally,the levels of adoption represent the different levels that SMEs go through in their adoption process starting with not owning a website to being a simple adopter to being a sophisticated adopter. Non-adopters do not own a web site. Simple adopters own web pages that have facilities for information provision and communication whereas sophisticated adopters own web pages that have facilities for online booking and completing a full transaction online. It is worth noting that the levels of adoption are interrelated and are not static but are part of a process of eEvolution.

Anbieter: Dodax
Stand: 07.04.2020
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Traceability of Milk at a Swedish Dairy
49,00 € *
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With a growing complexity of food supply chains, consumers are today concerned with being distanced from the actual origin of the food they buy and eat. This thesis explores the potential of traceability of regionally produced milk in regaining trust from consumers and adding value to the products. The medium-sized Swedish dairy Skånemejerier has developed a patent pending technology with which milk cartons can be traced through their website and mobile application. On commission by Skånemejerier, this thesis sets out to find the value proposition in the novel technology - how to improve it and to find opportunities for its commercialization. A customer survey, website interface analysis, several qualitative interviews and literature on food traceability constitute the major inputs of data. A number of practical opportunities for how to improve the offering are presented, together with several more strategic approaches on expanding the offering into business models. This book was originally written as a Master's thesis for Skånemejerier, but any marketing and communications professional with an interest in traceability of consumables will find this and interesting read.

Anbieter: Dodax
Stand: 07.04.2020
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E-commerce Adoption Factors in Small and Medium...
58,90 € *
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The development of e-commerce adoption in small and medium-sized enterprises (SMEs) in developing countries has not been adequately researched to provide depth and practical understanding. This book explores the factors affecting e-commerce adoption in SMEs in a developing country context of Botswana. The research was undertaken in an interpretive paradigm with case studies in nine SMEs. Data collection tools and techniques involved face-to-face semi-structured and unstructured interviews, telephone interviews, website content analysis, document analysis of SME reports and observations. A conceptual framework was developed to capture elements from extant e-commerce adoption literature. This book makes a theoretical and methodological contribution by providing a philosophically-derived interpretive approach for understanding e-commerce adoption factors in developing country SMEs. Strategies and implications of research findings for the selected SMEs are discussed intensively. The book will be useful to managers of SMEs, senior undergraduate and graduate students in information systems, ICT policy makers in government, public and multinational organisations, and ICT managers.

Anbieter: Dodax
Stand: 07.04.2020
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Yatego
29,00 € *
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High Quality Content by WIKIPEDIA articles! Yatego is an online platform where many traders can sell their goods. Each trader has an online shop that is also integrated in the yatego platform. After login process customer can make their purchases on the whole platform in all shops. Yatego was founded in 2003 in Munich. The Yatego website was launched in June 2003. When Yatego was launched it featured about 100 traders. This table shows the growth of the yatego platform. According to Nielsen NetRatings the Yatego platform grews by 137% in 2006. ComScore listed Yatego as the fastest growing website in Germany. Yatego was one of the winners of "Jobmotor 2008" (Job-engine) because the company created jobs during time of commercial and financial crisis. There are three company categories nominated to "Jobmotor 2008": Small companies (until 20 employees), medium-sized companies (from 20 to 200 employees) and big company (more than 200 employees). Yatego was the winner in the category of the medium-sized companies.

Anbieter: Dodax
Stand: 07.04.2020
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Common Noctule
39,00 € *
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The Common Noctule is a species of bat common throughout Europe, Asia, and North Africa. The UK distribution can be found on the National Biodiversity Network website here. With a length of 8 cm and a wing span of 35 cm the common noctule bat is one of the largest bat species in Western and Central Europe. When hunting, it often starts flying in the early dusk, much earlier than most other European bats. This species flight pattern is both high and fast above the tree tops of forested areas that are its preferred habitat. Small to medium sized woodlands are preferred but they may forage up to 20km from the woodland at night.

Anbieter: Dodax
Stand: 07.04.2020
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Strategic Internet Business Management - An Ass...
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Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 12 (Distinction), , course: Strategic Business Communication, language: English, abstract: Abstract It is widely recognized that Small and Medium-Sized Enterprises play a significant role in the economic vitality of local and national economies in Denmark. Over the years, these sectors are faced with an increasingly unstable marketplace and stiff competition from large firms. It is believed that the advancement of internet and its related communication technologies have the ability to give these firms the potential advantage to reach wider geographical markets and compete with larger organizations for customers' attraction, market share, and sustainable growth. As a result, the Danish government has over the years collaborated with industry and commercial associations to bolster the integration of Information Technology and diffusion of e-commerce among SMEs. This thesis used quantitative survey questionnaire and qualitative interview approaches to assess how SMEs in Denmark are using the internet as a business strategy to enhance growth and sustainability. In accordance with the theoretical model developed by synthesizing existing internet adoption and business growth models, three key determinants such as: the level of internet adoption, growth strategy, and competitive environment were investigated. Result indicates that SMEs have a considerable integration of internet particularly at the lower level which includes e-mail and website. While more than half of the firms who have fully integrated internet as part of their growth strategy have experienced exponential growth by developing new product and reaching new markets. Competitively, these firms are also able to offer high and unique value of proposition mainly through niches.

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
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Computer Accounting with Sage 50 2019
354,00 CHF *
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A perennial bestseller, Carol Yacht's Computer Accounting with Sage 50 2019, continues to lead the market by incorporating real-world businesses; step-by-step directions; numerous screen illustrations; challenging exercises and projects; and a website with additional resources. In Computer Accounting with Sage 50 2019, students learn about the relationship between Sage 50 software and fundamental accounting principles, procedures, and business processes. For more than 40 years, Sage 50 (formerly Peachtree) has produced award-winning accounting software. The Sage family of software products is the leading global supplier of business management solutions and services. Sage operates in 24 countries and serves 6 million small and medium-sized businesses. Accountant-recommended Sage 50 supports the success of their customers' businesses. Businesses that use Sage 50 include retail stores, healthcare, human resources, construction, real estate, transportation, payment processing, nonprofit, manufacturing, public utilities, legal, medical, accounting firms, home office, and personal record keeping.

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
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Cost of Capital
295,00 CHF *
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A one-stop shop for background and current thinking on the development and uses of rates of return on capital Completely revised for this highly anticipated fifth edition, Cost of Capital contains expanded materials on estimating the basic building blocks of the cost of equity capital, the risk-free rate, and equity risk premium. There is also discussion of the volatility created by the financial crisis in 2008, the subsequent recession and uncertain recovery, and how those events have fundamentally changed how we need to interpret the inputs to the models we use to develop these estimates. The book includes new case studies providing comprehensive discussion of cost of capital estimates for valuing a business and damages calculations for small and medium-sized businesses, cross-referenced to the chapters covering the theory and data. * Addresses equity risk premium and the risk-free rate, including the impact of Federal Reserve actions * Explores how to use Morningstar's Ibbotson and Duff Phelps Risk Premium Report data * Discusses the global cost of capital estimation, including a new size study of European countries Cost of Capital, Fifth Edition puts an emphasis on practical application. To that end, this updated edition provides readers with exclusive access to a companion website filled with supplementary materials, allowing you to continue to learn in a hands-on fashion long after closing the book.

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
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The Employer's Handbook
39,90 CHF *
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The Pocket Lawyer series is designed for members of the public who want 'how to' guidance in situations that would normally require expert advice. Each title: is written by experts in their field contains all the information you need in one book has an accessible and user-friendly layout and structure is supported by a companion website providing free updates and ready-to-use documents and letters. Employers, especially in small and medium-sized enterprises, can have a difficult time understanding and fulfilling their legal obligations. This practical guide steers you safely and sympathetically through the maze of regulations that affect employers. It offers a contract of employment which is fair to both employer and employee, explains the terms (buzzwords) which are important in this area of law, and answers some of the most frequently asked questions on the subject.

Anbieter: Orell Fuessli CH
Stand: 07.04.2020
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