Write to the Top: A How To For Website Content Writing and Increasing Website Traffic (Increasing Website Traffic Series #1): Greg Strandberg
Social Media Politics: Using the Internet to Get Elected (Increasing Website Traffic Series #6): Greg Strandberg
Get Noticed: Your 2016 SEO Social Media and Content Marketing Guidebook (Increasing Website Traffic Series #7): Greg Strandberg
Stand Out: Your 2015 SEO Social Media and Content Marketing Guidebook (Increasing Website Traffic Series #5): Greg Strandberg
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Finally, a stand-alone, all-inclusive textbook on yeast biology. Based on the feedback resulting from his highly successful monograph, Horst Feldmann has totally rewritten he contents to produce a comprehensive, student-friendly textbook on the topic. The scope has been widened, with almost double the content so as to include all aspects of yeast biology, from genetics via cell biology right up to biotechnology applications. The cell and molecular biology sections have been vastly expanded, while information on other yeast species has been added, with contributions from additional authors. Naturally, the illustrations are in full color throughout, and the book is backed by a complimentary website. The resulting textbook caters to the needs of an increasing number of students in biomedical research, cell and molecular biology, microbiology and biotechnology who end up using yeast as an important tool or model organism.
Upgrade Your French is the ideal guide for students looking to improve their written French rapidly. It offers a complete revision programme to improve your skills, focusing on three key strategies for improving your written French: Eliminating common errors Increasing and consolidating vocabulary Using a wider range of expression and sentence structure This third edition includes enhanced coverage of the subjunctive and a new section on prepositions, new revision exercises at the end of each chapter (including translation sentences), and a companion website with further practice exercises. This is the ideal book for all intermediate students looking for a simple way to improve their French fast.
Are you an author or creative preparing for success?Do you want to learn to speak effectively in front of an audience? All successful creatives have to speak and present in public, whether that´s at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don´t have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way. In this book, I´ll share everything I know as a professional speaker, author, and introvert. It includes the practicalities of speaking, as well as mindset issues like anxiety, plus the business side if you want to make speaking an income stream. You will discover: ¿¿¿ PART 1: Practicalities of Speaking Types of speaking, deciding on your topic, preparation, managing your energy, tips for slide packs, handouts, workbooks and more, personal presentation, giving the talk, managing people, panels, feedback and testimonials, performance tips, improving your speaking over time ¿¿¿ PART 2: Mindset Tackling anxiety, growing your confidence and authenticity¿¿¿ PART 3: The Speaking Business How to get speaking events, running your own events, marketing, generosity and networking with others, your speaker brand, website and speaker´s page, professional photos, email marketing, content marketing, social media, video, audio, how much to charge, increasing your revenue streams, financial considerations. Conclusion and next steps.If you want to learn how to speak effectively in front of an audience, sample or buy now.