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E-Commerce Website Optimization
18,99 € *
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For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

Anbieter: buecher.de
Stand: 16.07.2019
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Compatibility 2e w/website
168,99 € *
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Here is the second edition to the text that has come to be known as the ´EMC Bible.´ Originally intended for a university/college course in electromagnetic compatibility (EMC), Introduction to Electromagnetic Compatibility , this breakthrough guide has also become an invaluable reference for industrial professionals interested in EMC design. This second edition has been substantially rewritten and revised to reflect the developments in the field of EMC. A Landmark text thoroughly updated, including a new CD As digital devices continue to be produced at increasingly lower costs and with higher speeds, the need for effective electromagnetic compatibility (EMC) design practices has become more critical than ever to avoid unnecessary costs in bringing products into compliance with governmental regulations. The Second Edition of this landmark text has been thoroughly updated and revised to reflect these major developments that affect both academia and the electronics industry. Readers familiar with the First Edition will find much new material, including: * Latest U.S. and international regulatory requirements * PSpice used throughout the textbook to simulate EMC analysis solutions * Methods of designing for Signal Integrity * Fortran programs for the simulation of Crosstalk supplied on a CD * OrCAD(r) PSpice(r) Release 10.0 and Version 8 Demo Edition software supplied on a CD * The final chapter on System Design for EMC completely rewritten * The chapter on Crosstalk rewritten to simplify the mathematics Detailed, worked-out examples are now included throughout the text. In addition, review exercises are now included following the discussion of each important topic to help readers assess their grasp of the material. Several appendices are new to this edition including Phasor Analysis of Electric Circuits, The Electromagnetic Field Equations and Waves, Computer Codes for Calculating the Per-Unit-Length Parameters and Crosstalk of Multiconductor Transmission Lines, and a SPICE (PSPICE) tutorial. Now thoroughly updated, the Second Edition of Introduction to Electromagnetic Compatibility remains the textbook of choice for university/college EMC courses as well as a reference for EMC design engineers.

Anbieter: buecher.de
Stand: 16.07.2019
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Candlestick and Pivot Point Trading Triggers, +...
89,99 € *
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In Candlestick and Pivot Point Trading Triggers, author and financial expert John Person discusses the method of using a pivot point moving average approach, combining the use of candlestick charting methods, that will allow readers to improve their overall trading performance. This book also illustrates how to incorporate set-ups and triggers based on the common elements in technical analysis that all traders have equal access to. With the tools and techniques outlined in this book, readers will be able to put together a trading plan that consistently yields profits. The author fully discloses some of his proprietary set-ups, complete with rules on the entries and exits to help traders identify high probability trades. PRAISE FOR Candlestick and Pivot Point Trading Triggers ´´Candlestick and Pivot Point Trading Triggers provides traders the opportunity to better apply a combination of two techniques that are often used independently. The breadth of information offered here will make any trader anxious to attempt combining candlestick patterns and pivot points.´´ --Jayanthi Gopalakrishnan, Editor, Technical Analysis of Stocks & Commodities magazine ´´Whether you are a novice or a seasoned trader, this is a MUST-read book! In the ocean of trading books available today, this one is quite unique. It contains the blueprint for achieving success in trading stocks, futures, and forex. Don´t just read this book and put it on a shelf--use it as a trading plan, strategy, and exact set of steps you need to take to achieve the same results John has had trading stocks, futures, and forex.´´ --Mona Khan, President, Forex Traders Association ´´This is an excellent and original book. It´s the definitive work on the complex subject of pivot point trading and a must-read for all equity, futures, and currency traders.´´ --Alan Farley, Editor and Publisher, Hard Right Edge, www.hardrightedge.com ´´This is a highly valuable trading manual. John takes his readers on an educational journey that is well organized, informative, and compelling. His explanations of candle patterns and pivot analysis, applied to various markets, are extremely insightful. This book serves as a wonderful resource to all traders who want to increase their profit potential and success!´´ --Toni Turner, President, TrendStar Trading Group, Inc. author of A Beginner´s Guide to Day Trading Online, A Beginner´s Guide to Short-Term Trading, and Short-Term Trading in the New Stock Market

Anbieter: buecher.de
Stand: 16.07.2019
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Data Analysis in High Energy Physics
62,99 € *
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This practical guide covers the essential tasks in statistical data analysis encountered in high energy physics and provides comprehensive advice for typical questions and problems. The basic methods for inferring results from data are presented as well as tools for advanced tasks such as improving the signal-to-background ratio, correcting detector effects, determining systematics and many others. Concrete applications are discussed in analysis walkthroughs. Each chapter is supplemented by numerous examples and exercises and by a list of literature and relevant links. The book targets a broad readership at all career levels - from students to senior researchers. An accompanying website provides more algorithms as well as up-to-date information and links. * Free solutions manual available for lecturers at www.wiley-vch.de/supplements/

Anbieter: buecher.de
Stand: 16.07.2019
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High-Frequency 2e
136,99 € *
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A unique text on the theory and design fundamentals of inductors and transformers, this second edition of High-Frequency Magnetic Components is updated with more coverage on the optimization of magnetic devices, updated information on core losses and complex permeability, more in-depth coverage of self-capacitances, self-resonant frequency of inductors, and many new design examples. This comprehensive volume provides students, researchers, and engineers with the most up-to-date and important references in the field. An updated solutions manual is available through a companion website. A unique text on the theory and design fundaments of inductors and transformers, updated with more coverage on the optimization of magnetic devices and many new design examples The first edition is popular among a very broad audience of readers in different areas of engineering and science. This book covers the theory and design techniques of the major types of high-frequency power inductors and transformers for a variety of applications, including switching-mode power supplies (SMPS) and resonant dc-to-ac power inverters and dc-to-dc power converters. It describes eddy-current phenomena (such as skin and proximity effects), high-frequency magnetic materials, core saturation, core losses, complex permeability, high-frequency winding resistance, winding power losses, optimization of winding conductors, integrated inductors and transformers, PCB inductors, self-capacitances, self-resonant frequency, core utilization factor area product method, and design techniques and procedures of power inductors and transformers. These components are commonly used in modern power conversion applications. The material in this book has been class-tested over many years in the author´s own courses at Wright State University, which have a high enrolment of about a hundred graduate students per term. The book presents the growing area of magnetic component research in a textbook form, covering the foundations for analysing and designing magnetic devices specifically at high-frequencies. Integrated inductors are described, and the Self-capacitance of inductors and transformers is examined. This new edition adds information on the optimization of magnetic components (Chapter 5). Chapter 2 has been expanded to provide better coverage of core losses and complex permeability, and Chapter 9 has more in-depth coverage of self-capacitances and self-resonant frequency of inductors. There is a more rigorous treatment of many concepts in all chapters. Updated end-of-chapter problems aid the readers´ learning process, with an online solutions manual available for use in the classroom. * Provides physics-based descriptions and models of discrete inductors and transformers as well as integrated magnetic devices * New coverage on the optimization of magnetic devices, updated information on core losses and complex permeability, and more in-depth coverage of self-capacitances and self-resonant frequency of inductors * Many new design examples and end-of-chapter problems for the reader to test their learning * Presents the most up-to-date and important references in the field * Updated solutions manual, now available through a companion website An up to date resource for Post-graduates and professors working in electrical and computer engineering. Research students in power electronics. Practising design engineers of power electronics circuits and RF (radio-frequency) power amplifiers, senior undergraduates in electrical and computer engineering, and R & D staff.

Anbieter: buecher.de
Stand: 16.07.2019
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Conversion Optimization
28,99 € *
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How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You´ll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you´re involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors´ broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You´ll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? * Explore case studies involving significant conversion rate improvements * Walk through different stages of a sale and understand the value of each * Understand your website visitors through persona creation * Connect with potential customers and guide them toward a conversion * Learn how to deal with FUDs -- customer fears, uncertainties, and doubts * Examine the path that visitors take from landing page to checkout * Test any change you make against your original design ´´The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love.´´--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Anbieter: buecher.de
Stand: 16.07.2019
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Newsjacking
38,99 € *
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From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.

Anbieter: buecher.de
Stand: 16.07.2019
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Blackwater Security Consulting
24,99 € *
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Blackwater Security Consulting (BSC) was formed in 2001, as a subsidiary of Blackwater USA, now Blackwater Worldwide. It is based at Blackwater´s corporate headquarters in Moyock, North Carolina. According to its website, its mission is to ´´provide a wide range of very specialized international services including risk management, intelligence gathering, vulnerability assessments and high- risk security related solutions.´´ It has had a highly visible presence in the Iraq War, following a 2004 ambush in Fallujah which left several of its employees dead. It has also been the subject of several controversies, most notably the September 16, 2007 Baghdad shootings. Its employees, which Blackwater refers to as Independent Contractors, have occasionally been labeled as mercenaries by some in the media.

Anbieter: buecher.de
Stand: 16.07.2019
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Calculus of Happiness
16,99 € *
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In The Calculus of Happiness, Oscar Fernandez shows us that math yields powerful insights into health, wealth, and love. Using only high-school-level math (precalculus with a dash of calculus), Fernandez guides us through several of the surprising results, including an easy rule of thumb for choosing foods that lower our risk for developing diabetes (and that help us lose weight too), simple ´´all-weather´´ investment portfolios with great returns, and math-backed strategies for achieving financial independence and searching for our soul mate. Moreover, the important formulas are linked to a dozen free online interactive calculators on the book´s website, allowing one to personalize the equations.

Anbieter: buecher.de
Stand: 16.07.2019
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