In today´s hyper-connected world, any brand with a website or digital presence is ´global´ by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
This fully revised fifth edition continues to offer the authoritative introduction to today´s global political economy and its historical context. O´Brien and Williams move beyond the traditional three-paradigm perspective to show how these theories can be applied and their efficacy in tackling key developments and issues. In doing so, the authors offer an all-encompassing analysis of the multiple theories, themes, and issues to create a comprehensive guide to the topic. The authors first trace the evolution of the global economy from its roots in fifteenth century through the Industrial Revolution, to the post-1945 world order. They then proceed to explore in more detail the dynamics of today´s global political economy, providing systematic coverage of the key spheres of activity, from trade, production and finance to social divisions, development, the environment, ideas, security and governance. This edition includes new material on the Greek financial crisis and the changing role of the BRICS countries in global governance, as these developments upset the dominance of the US and Europe in the world economy today. Supported by multiple boxed exhibits, further reading links, and a fully-featured companion website, this text is designed to be as accessible as possible. Online, students will find essay and multiple choice questions, podcasts and videos, timelines, and other materials to help consolidate learning.
For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics. Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making. With the Tenth Edition, the author preserves classical algorithms by providing essential hand computational algorithms as an important part of OR history. Based on input and submissions from OR students, professors, and practitioners, the author also includes scenarios that show how classical algorithms can be beneficial in practice. These entries are included as Aha! Moments with each dealing with stories, anecdotes, and issues in OR theory, applications, computations, and teaching methodology that can advance the understanding of fundamental OR concepts. The Companion Website for Operations Research, 10/e (www.pearsonhighered.com/taha) provides valuable resources for both students and instructors. Resources include case studies that require students to employ OR tools from multiple chapters, Excel, TORA, and AMPL files as well as additional chapters and appendixes. A note about accessing the Companion Website: Instructors should click the ´´Register´´ link and follow the on-screen directions to access the site. Instructors need a Pearson Education account to register, but do not require an additional Access Code. Students can access the Companion Website by redeeming the Access Code included in the front of their new copy of Operations Research, 10/e. Students can also purchase Companion Website access online. The Instructor Resource Center contains the Solutions Manual and PowerPoints of the art from the book. Instructors can download these resources from www.pearsonhighered.com/irc
Global Corruption and Ethics Management: Transforming Theory into Action is focused on integrating research from a diverse array of scholars and translating it into proactive skills; the empirical content is presented clusters of short chapters, each cluster or section is followed by a synopsis of skills for implementation based upon this new knowledge. The scope of the content encompasses the work of top scholars and experienced professionals from across the globe to strategically outline the mercurial nature of corruption, its causes, the systems and practices that facilitate it, its short- and long-term consequences, new measures for assessing and diagnosing remedies, and steps that can be taken to prevent it. Scholars and students can use it as a jumping-off point for further research, and practitioners can immediately expand their repertoire of tools in preventing and fighting corruption through implementation of the skills synopses. Further, incorporating digital media resources such as a companion website offering links to measurements and assessments, and accessible instructors´ tools will dramatically shift the benchmark for studying and implementing Global Corruption and Ethics Management; there is no other book on corruption AND ethics management with the empirical gravitas, variety of application tools, and with this level of accessibility.
International Relations since 1945 offers undergraduate students a comprehensive and accessible introduction to global political history since World War II. Clearly structured, and with a balance of description and analysis, the text is also supported by a range of helpful learning features and an accompanying website.
The history of the twentieth century is thoroughly updated throughout to take account of the most recent research and global developments, and includes a new chapter on the history of human rights. Supported by an overhauled, expandedand freely available website this is the essential student textbook for studying the history of the world in the twentieth century and beyond.
From exciting young talent and self-proclaimed hip hop nerd Ed Piskor comes this explosively entertaining, encyclopaedic history of the formative years of the music genre that has changed global culture. Originally serialised on the hugely popular website Boing Boing, Hip Hop Family Tree has been collected in a single volume cleverly presented in a style evocative of the Marvel comics of the same era. Captured are the vivid personalities of stars like DJ Kool Herc, Grandmaster Flash and the Furious Five, as well as three kids who later become RUN-DMC.
Eine andere Welt ist nicht nur möglich, sie ist auch absolut notwendig. Die globalen Probleme des Klimawandels, der Armut, sozialen Ungleichheit oder der Finanzkrise erfordern ein Umdenken und veränderte Formen des Zusammenlebens. Viele Bewegungen, Initiativen und Gruppierungen suchen aktuell schon nach alternativen Wegen. Ihnen allen gemeinsam ist das Streben nach einer neuen Kunst, miteinander zu leben (con-vivere). Konvivialismus bedeutet das Ausloten von Möglichkeiten, wie jenseits der Wachstumsgesellschaft ein Zusammenleben möglich sein kann, wie Sozialität, Konflikt und Individualität aufeinander bezogen werden und wie ökologisch und sozial nachhaltige Formen demokratischen Lebens ausschauen können. Eine neue politische Philosophie erscheint daher dringend geboten, und das weltweit diskutierte Manifest renommierter Autoren stellt als Minimalforderung klar: Eine solche neue Philosophie und Kunst des Zusammenlebens muss den Primat des Ökonomischen brechen und sich auf eine gemeinsame Menschheit und auf den Wert der Individualität zugleich berufen. Herausgegeben von Frank Adloff und Claus Leggewie in Zusammenarbeit mit dem Käte Hamburger Kolleg / Centre for Global Cooperation Research Duisburg. Website zum Buch: www.diekonvivialisten.de.
Finanzakrobaten, die mit Milliarden jonglieren, aber das kleine Einmaleins nicht beherrschen. Politiker, für die nur Stimmen zählen - statt Argumente. Religiöse Fanatiker, die uns mit modernsten Waffen ins Mittelalter zurückbomben wollen: Hinter der globalen Misere steckt, so Schmidt-Salomon in seiner mitreißenden Streitschrift, eine einzigartige, weltumspannende Riesenblödheit. Ein Aufruf zum Widerstand gegen den Irrsinn unserer Zeit. Zur Website des Autors: www.keine-macht-den-doofen.de