The Internet has become just another battleground for businesses with the birth of eCommerce, due to its global accessibility and ease of use. That said, everyone want their businesses to be more visible to their patrons, leveraging their search habits and borrowing the power of search engines. However, there are some pitfalls that a beginners - and even some veterans - fall into when optimizing their sites. These include: Outdated techniques, ´´Black hat´´ tricks, Inability to understand trends. This Audibook will help the listener - you! - avoid all of these mistakes and more when applied in the field of backlinking, an all-important SEO subsector that one must know about if they are to implement a successful SEO strategy. listen and know more about the basics and the nitty-gritty of backlinking, complete with the human factor involved in the art and the things you must never do. After listening to this Audibook, you will be on your way to being a master of utilizing backlinks to ethically improve your site´s page rank! 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/028588/bk_acx0_028588_sample.mp3. Digital audiobook in aax.
Flying blind in interactions with customers, colleagues, collaborators, or competitors? Frustrated by misunderstandings with other organizational silos or cultures? Learn the number-one skill: how to step into anyone’s shoes, decode their mindset, and get the job done with anyone, anywhere.What derails deals is not that we don’t bow, kiss, or shake hands correctly. What kills success is our inability to read between the lines, decode the mindset of the other side, and see the world from other perspectives.Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel, the CEO, Columbia professor, and award-winning author, unpacks the toolbox he developed over three decades of helping managers in 100+ countries lead effectively - a system for success across organizational and cultural boundaries.´´Culture Clash not only reminds us of our blindness, but also offers a cure.´´ -Scott A. Snook, professor, Harvard Business School In this action-packed, quick and fun listen (cross-cultural fiascos can be hilarious... Some jokes are so risqué that the publisher banned them until now), learn: The 13 Do’s and Taboos in dealing with other value-systems.The most powerful troubleshooting tool on the market to prevent culture clash - which saved Dr. Zweifel’s clients millions in sunk costs, with cases.The eight dimensions to prep quickly for any meeting anywhere - even if you’ve never been there.How to lead effective global meetings and teleconferences (before, during, after), with a case of a $40m value-add.How to adapt your website, videos, and social media, so you don’t alienate new customers.The hidden differences between American, Asian, European, and other mindsets that trip up negotiations.How to address difficult topics for example sex - in different cultures.´´Absolute 1. Language: English. Narrator: Thomas D. Zweifel. Audio sample: http://samples.audible.de/bk/acx0/063760/bk_acx0_063760_sample.mp3. Digital audiobook in aax.
Grow Global: Using International Protocol to Expand Your Business Worldwide is a guide to more effectively doing business globally whether you work for a corporation or are a self-employed entrepreneur or consultant, and whether you do your global outreach by traveling to distant places, over the phone, or just over the Internet. Based on extensive original research, sociologist, business and relationship consultant, coach, and speaker Dr. Jan Yager, who is also author of the award-winning book, Business Protocol, among other titles, covers the 15 international protocol concerns that readers need to be aware of as well as tips on foreign business travel, making your website more global, faux pas to avoid, negotiating styles, contracts and getting paid, gift-giving, legal considerations, and ethics. There is a chapter that provides a country by country etiquette guide and another chapter on how to build a global relationship so that the business will follow. 1. Language: English. Narrator: Lee Strayer. Audio sample: http://samples.audible.de/bk/acx0/014599/bk_acx0_014599_sample.mp3. Digital audiobook in aax.
Flying blind in interactions with customers, colleagues, collaborators, or competitors? Frustrated by misunderstandings with other organizational silos or cultures? Learn the number-one skill: how to step into anyone’s shoes, decode their mindset, and get the job done with anyone, anywhere. What derails deals is not that we don’t bow, kiss, or shake hands correctly. What kills success is our inability to read between the lines, decode the mindset of the other side, and see the world from other perspectives. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel, the CEO, Columbia professor, and award-winning author, unpacks the toolbox he developed over three decades of helping managers in 100+ countries lead effectively - a system for success across organizational and cultural boundaries. ´´Culture Clash not only reminds us of our blindness, but also offers a cure.´´ (Scott A. Snook, Professor, Harvard Business School)In this action-packed, quick, and fun listen (cross-cultural fiascos can be hilarious...some jokes are so risqué that the publisher banned them until now), learn: The 13 dos and taboos in dealing with other value systems. The most powerful troubleshooting tool on the market to prevent culture clash - which saved Dr. Zweifel’s clients millions in sunk costs, with cases. The eight dimensions to prep quickly for any meeting anywhere - even if you’ve never been there. How to lead effective global meetings and teleconferences (before, during, after), with a case of a $40 million value-add. How to adapt your website, videos, and social media so you don’t alienate new customers. The hidden differences between American, Asian, European, and other mind-sets that trip up negotiations. How to address difficult topics - for example, sex - in different cultures. ´´Absolutely required reading for le 1. Language: English. Narrator: Shlomo Zacks. Audio sample: http://samples.audible.de/bk/acx0/066244/bk_acx0_066244_sample.mp3. Digital audiobook in aax.
We Are Anonymous is a thrilling, exclusive expose of the hacker collectives Anonymous and LulzSec. In late 2010, thousands of hacktivists joined a mass digital assault by Anonymous on the websites of VISA, MasterCard, and PayPal to protest their treatment of WikiLeaks. Splinter groups then infiltrated the networks of totalitarian governments in Libya and Tunisia, and an elite team of six people calling themselves LulzSec attacked the FBI, CIA, and Sony. They were flippant and taunting, grabbed headlines, and amassed more than a quarter of a million Twitter followers. The computer security world - and world at large - realized quickly that Anonymous and its splinter groups are something to treat with dead seriousness. Through the stories of three key members, We Are Anonymous offers a gripping, adrenaline-fueled narrative in the style of The Accidental Billionaires, drawing upon hundreds of conversations with the members themselves, including exclusive interviews. By coming to know them - their childhoods, families, and personal demons - we come to know the human side of their virtual exploits, and why they´re so passionate about disrupting the Internet´s frontiers. 1. Language: English. Narrator: Abby Craden. Audio sample: http://samples.audible.de/bk/hach/000934/bk_hach_000934_sample.mp3. Digital audiobook in aax.
Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service ´´female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet - in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. ´´The point is,” writes Underhill, ´´while men were busy doing other things, women were becoming a major social, cultural, and economic force.” And, as he warns, no business can afford to ignore their power and presence. 1. Language: English. Narrator: Mike Chamberlain. Audio sample: http://samples.audible.de/bk/blak/004320/bk_blak_004320_sample.mp3. Digital audiobook in aax.
One hundred thirty-seven ´´Celebration of Life´´ poems; Shakespeare, Tennyson, Wordsworth, Burns, Keats, Shelley, Byron, Dickinson, Browning, Rossetti, Brooke…and modern, global poems: ´´I Am Not Gone´´, ´´My Mum”, ´´Grandpa´s Lost His Gr”, ´´Bingo´´, ´´The Golf Course in the Sky”, ´´A Cricketer´s Last Boundary´´, ´´The Passing of A Footballer´´, ´´The Rugby Player´s Last Try´´, ´´Funeralissimo´´, ´´A Long Cup of Tea”, ´´Rainbows on the Moon”, ´´Life Goes On´´, ´´I want to Be Buried with My Mobile Phone´´.Selected and written by one of the world’s leading, modern funeral poets - whose poems have already touched tens of millions of lives in over 172 countries through his website and facebook pages. Moving, global comments from these are included. 1. Language: English. Narrator: Hugh Trethowan. Audio sample: http://samples.audible.de/bk/acx0/156555/bk_acx0_156555_sample.mp3. Digital audiobook in aax.
Join the global phenomenon now. YouTube is the second largest search engine and the third most popular website we use on the Internet today. Creating a channel in YouTube is essential to becoming a part of this global phenomenon. Hosting videos on a website is good-intended. On the other hand, taking advantage of YouTube’s marketing potential is way better. For brand managers, individuals, and small to big businesses, using YouTube to market videos and website content is a cost-effective way of growing customers and audiences. Optimized videos and a well-structured channel can effectively showcase a business or individual’s brand. YouTube is not just a website where videos can be shared. Its use can be maximized by using it as a marketing tool for brand awareness and to drive YouTube viewers back to the channel owner’s original website in order to convert them to sales leads. Building a successful YouTube channel is not a one-day or quick process. It can take time; lots of it. Listen for a step-by-step guide to creating a YouTube account, starting a channel, and joining the global phenomenon! Here is a preview of what you´ll learn.... Creating a YouTube channel Customizing a YouTube channel Optimizing a YouTube channel Building an audience Creating videos built for a target audience User engagement Audience retention Sales conversion Much, much more! 1. Language: English. Narrator: Erich Bailey. Audio sample: http://samples.audible.de/bk/acx0/102114/bk_acx0_102114_sample.mp3. Digital audiobook in aax.
Warum disruptive Innovationen die globale Wirtschaft verändert. Erfahren Sie wie Sie Ihr Geschäftsmodel innovieren. Warum Sie sich dem digitalen Wandel nicht entziehen können. Welche Megatrends uns die nächsten Jahre erwarten. In ihrer Audible-Bibliothek auf unserer Website finden Sie für dieses Hörbuch eine PDF-Datei mit zusätzlichem Material. 1. Sprache: Deutsch. Erzähler: Stephan Heinrich, Alexander Müller. Hörprobe: http://samples.audible.de/bk/hemc/000087/bk_hemc_000087_sample.mp3. Digitales Hörbuch im AAX Format.