Global Website:Webdesign im internationalen Umfeld Oliver Meidl
In today´s hyper-connected world, any brand with a website or digital presence is ´global´ by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.
This fully revised fifth edition continues to offer the authoritative introduction to today´s global political economy and its historical context. O´Brien and Williams move beyond the traditional three-paradigm perspective to show how these theories can be applied and their efficacy in tackling key developments and issues. In doing so, the authors offer an all-encompassing analysis of the multiple theories, themes, and issues to create a comprehensive guide to the topic. The authors first trace the evolution of the global economy from its roots in fifteenth century through the Industrial Revolution, to the post-1945 world order. They then proceed to explore in more detail the dynamics of today´s global political economy, providing systematic coverage of the key spheres of activity, from trade, production and finance to social divisions, development, the environment, ideas, security and governance. This edition includes new material on the Greek financial crisis and the changing role of the BRICS countries in global governance, as these developments upset the dominance of the US and Europe in the world economy today. Supported by multiple boxed exhibits, further reading links, and a fully-featured companion website, this text is designed to be as accessible as possible. Online, students will find essay and multiple choice questions, podcasts and videos, timelines, and other materials to help consolidate learning.
For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics. Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making. With the Tenth Edition, the author preserves classical algorithms by providing essential hand computational algorithms as an important part of OR history. Based on input and submissions from OR students, professors, and practitioners, the author also includes scenarios that show how classical algorithms can be beneficial in practice. These entries are included as Aha! Moments with each dealing with stories, anecdotes, and issues in OR theory, applications, computations, and teaching methodology that can advance the understanding of fundamental OR concepts. The Companion Website for Operations Research, 10/e (www.pearsonhighered.com/taha) provides valuable resources for both students and instructors. Resources include case studies that require students to employ OR tools from multiple chapters, Excel, TORA, and AMPL files as well as additional chapters and appendixes. A note about accessing the Companion Website: Instructors should click the ´´Register´´ link and follow the on-screen directions to access the site. Instructors need a Pearson Education account to register, but do not require an additional Access Code. Students can access the Companion Website by redeeming the Access Code included in the front of their new copy of Operations Research, 10/e. Students can also purchase Companion Website access online. The Instructor Resource Center contains the Solutions Manual and PowerPoints of the art from the book. Instructors can download these resources from www.pearsonhighered.com/irc
Global Corruption and Ethics Management: Transforming Theory into Action is focused on integrating research from a diverse array of scholars and translating it into proactive skills; the empirical content is presented clusters of short chapters, each cluster or section is followed by a synopsis of skills for implementation based upon this new knowledge. The scope of the content encompasses the work of top scholars and experienced professionals from across the globe to strategically outline the mercurial nature of corruption, its causes, the systems and practices that facilitate it, its short- and long-term consequences, new measures for assessing and diagnosing remedies, and steps that can be taken to prevent it. Scholars and students can use it as a jumping-off point for further research, and practitioners can immediately expand their repertoire of tools in preventing and fighting corruption through implementation of the skills synopses. Further, incorporating digital media resources such as a companion website offering links to measurements and assessments, and accessible instructors´ tools will dramatically shift the benchmark for studying and implementing Global Corruption and Ethics Management; there is no other book on corruption AND ethics management with the empirical gravitas, variety of application tools, and with this level of accessibility.
The Internet has become just another battleground for businesses with the birth of eCommerce, due to its global accessibility and ease of use. That said, everyone want their businesses to be more visible to their patrons, leveraging their search habits and borrowing the power of search engines. However, there are some pitfalls that a beginners - and even some veterans - fall into when optimizing their sites. These include: Outdated techniques, ´´Black hat´´ tricks, Inability to understand trends. This Audibook will help the listener - you! - avoid all of these mistakes and more when applied in the field of backlinking, an all-important SEO subsector that one must know about if they are to implement a successful SEO strategy. listen and know more about the basics and the nitty-gritty of backlinking, complete with the human factor involved in the art and the things you must never do. After listening to this Audibook, you will be on your way to being a master of utilizing backlinks to ethically improve your site´s page rank! 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/028588/bk_acx0_028588_sample.mp3. Digital audiobook in aax.
Flying blind in interactions with customers, colleagues, collaborators, or competitors? Frustrated by misunderstandings with other organizational silos or cultures? Learn the number-one skill: how to step into anyone’s shoes, decode their mindset, and get the job done with anyone, anywhere.What derails deals is not that we don’t bow, kiss, or shake hands correctly. What kills success is our inability to read between the lines, decode the mindset of the other side, and see the world from other perspectives.Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel, the CEO, Columbia professor, and award-winning author, unpacks the toolbox he developed over three decades of helping managers in 100+ countries lead effectively - a system for success across organizational and cultural boundaries.´´Culture Clash not only reminds us of our blindness, but also offers a cure.´´ -Scott A. Snook, professor, Harvard Business School In this action-packed, quick and fun listen (cross-cultural fiascos can be hilarious... Some jokes are so risqué that the publisher banned them until now), learn: The 13 Do’s and Taboos in dealing with other value-systems.The most powerful troubleshooting tool on the market to prevent culture clash - which saved Dr. Zweifel’s clients millions in sunk costs, with cases.The eight dimensions to prep quickly for any meeting anywhere - even if you’ve never been there.How to lead effective global meetings and teleconferences (before, during, after), with a case of a $40m value-add.How to adapt your website, videos, and social media, so you don’t alienate new customers.The hidden differences between American, Asian, European, and other mindsets that trip up negotiations.How to address difficult topics for example sex - in different cultures.´´Absolute 1. Language: English. Narrator: Thomas D. Zweifel. Audio sample: http://samples.audible.de/bk/acx0/063760/bk_acx0_063760_sample.mp3. Digital audiobook in aax.
Grow Global: Using International Protocol to Expand Your Business Worldwide is a guide to more effectively doing business globally whether you work for a corporation or are a self-employed entrepreneur or consultant, and whether you do your global outreach by traveling to distant places, over the phone, or just over the Internet. Based on extensive original research, sociologist, business and relationship consultant, coach, and speaker Dr. Jan Yager, who is also author of the award-winning book, Business Protocol, among other titles, covers the 15 international protocol concerns that readers need to be aware of as well as tips on foreign business travel, making your website more global, faux pas to avoid, negotiating styles, contracts and getting paid, gift-giving, legal considerations, and ethics. There is a chapter that provides a country by country etiquette guide and another chapter on how to build a global relationship so that the business will follow. 1. Language: English. Narrator: Lee Strayer. Audio sample: http://samples.audible.de/bk/acx0/014599/bk_acx0_014599_sample.mp3. Digital audiobook in aax.