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Doing Ethnography (eBook, PDF)
36,95 € *
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This title is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting and evaluating ethnographic research. The book skilfully introduces the varied tasks and decisions you need to consider before entering the field - helping you to avoid common mistakes and to conduct safe, ethical research. The redesigned second edition has cutting edge case studies and examples from across the social sciences and has an embedded awareness of the importance of digital research tools and social media. It also includes a detailed discussion of: Autoethnography Digital Ethnography Visual Ethnography Feminist Ethnography Managing and Analysing data Supported by a companion website with real world case studies, journal articles and essay questions this is an ideal companion to every novice researcher.

Anbieter: buecher
Stand: 04.04.2020
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Transatlantic Musical Flows in the Lusophone World
27,68 € *
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Contents:+++ Articles* Barbara Alge: Transatlantic Musical Flows in the Lusophone World: An Introduction* Suzel Ana Reily: Reconceptualizing “Musical Mulatismo” in the Mining Regions of Portuguese America* Martha Tupinambá de Ulhôa and Luiz Costa-Lima Neto: Memory, History and Cultural Encounters in the Atlantic: The Case of Lundu* Christine Dettmann History in the Making: An Ethnography into the Roots of Capoeira Angola* Katherine Brucher Crossing the Longest Bridge: Portuguese Bands in the Diaspora* Jorge de La Barre and Bart Vanspauwen: A Musical Lusofonia? Music Scenes and the Imagination of Lisbon+++ Book Reviews (Dan Bendrups, ed.)* Jonathan Glasser: Richard C. Jankowsky, Stambeli: Music, Trance, and Alterity in Tunisia* Dale A. Olsen: Matthias Stöckli and Arnd Adje Both (eds.), Flower World: Music Archaeology of the Americas/Mundo Florido: Arqueomusicología de las Américas* Kent Windress: Bode Omojola, Yoruba Music in the Twentieth Century: Identity, Agency and Performance Practice* Chunghee Sarah Soh: Joshua D. Pilzer, Hearts of Pine: Songs in the Lives of Three Korean Survivors of the Japanese “Comfort Women”* Dan Bendrups: David Kaminsky, Swedish Folk Music in the Twenty-First Century: On the Nature of Traditionin a Folkless Nation+++ Recording Reviews (Robert Fry, ed.)* Elizabeth A. Clendinning: From Kuno to Kebyar: Balinese Gamelan Angklung, produced by Ruby Ornstein* Ryan McCormack: Seven Stamps, produced by Dimitar Bodurov* Shari Lindblom: Cute Boy, Charming Girl: Children’s Songs of the Modern Hebrew Nation (1882–1948), produced by Edwin Seroussi, the Jewish Music Research Centre, and The Hebrew University of Jerusalem* Plamena Kourtova: Kelmti Horra (My Word is Free), produced by Emel Mathlouthi+++ Website Reviews (Frances Wilkins, ed.)* Hannah Marsden: Folk Punjab* Keith Howard: Tinotenda: Shona Mbira* Kristin Borgehed: Ukrainian Folklore Audio Project* Kirk King: Sant Sucha Singh Archives of Music* Máire Ni Bhaoil:l Inishowen Song Project* Noel Lobley: The Official Woody Guthrie Website*Joseph Jordania: Sounding the Depths+++ About the Contributors+++ the world of music (new series)

Anbieter: Dodax
Stand: 04.04.2020
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Strategic Market Management, European Edition
61,39 € *
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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus."--Scott G. Dacko, Associate Professor, Warwick Business School, University of Warwick"This book explains in a clear and concise way the strategic marketing tools and principles managers can use to drive the growth of their businesses. Written in an engaging style, it is replete with examples on how these lessons might be used. I welcome this book and anticipate its wide use amongst practitioners and students alike."--Denis O'Brien, Chairman of DigicelThe European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the essence of the original text, in particular its accessibility and emphasis on practical action, while switching its focus to how the concepts and ideas contained in the book might be used by European managers. The European edition has also kept the compactness, which has made it so popular with graduate and executive students and managers, while retaining comprehensive and contemporary coverage of major and emerging themes in strategy.This book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. The book is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes.The European edition provides:* A wealth of European examples and vignettes including cases on Tesco, Innocent, Dove, Neau, The Soft Drinks Market, Green & Blacks and Vodafone.* Revised coverage of topics such as brand equity, CRM, creating new market space, environmental scanning, consumer ethnography, webnography and feature fatigue.* A new base of five entrepreneurial thrusts that include, external analysis, sustainable competitive advantages, creating customer-oriented business strategies, investment decision and implementation.The book is accompanied by a website wileyeurope.com/college/aaker housing a web-based package of supplementary materials including, additional case studies, PowerPoint slides, a test bank, and a comprehensive instructors manual.

Anbieter: Dodax
Stand: 04.04.2020
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The Trobriand Islanders' Ways of Speaking
374,00 CHF *
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Bronislaw Maliniowski claimed in his monograph Argonauts of the Western Pacific that to approach the goal of ethnographic field-work, requires a 'collection of ethnographic statements, characteristic narratives, typical utterances, items of folk-lore and magical formulae ... as a corpus inscriptionum, as documents of native mentality'. This book finally meets Malinowski's demand. Based on more than 40 months of field research the author presents, documents and illustrates the Trobriand Islanders' own indigenous typology of text categories or genres, covering the spectrum from ditties children chant while spinning a top, to gossip, songs, tales, and myths. The typology is based on Kilivila metalinguistic terms for these genres, and considers the relationship they have with registers or varieties which are also metalinguistically distinguished by the native speakers of this language. Rooted in the 'ethnography of speaking' paradigm and in the 'anthropological linguistics/linguistic anthropology' approach, the book highlights the relevance of genres for researching the role of language, culture and cognition in social interaction, and demonstrates the importance of understanding genres for achieving linguistic and cultural competence. In addition to the data presented in the book, its readers have the opportunity to access the original audio- and video-data presented via the internet on a special website, which mirrors the structure of the book. Thus, the reader can check the transcriptions against the original data recordings. This makes the volume particularly valuable for teaching purposes in (general, Austronesian/ Oceanic, documentary, and anthropological) linguistics and ethnology.

Anbieter: Orell Fuessli CH
Stand: 04.04.2020
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Music in Words
22,90 CHF *
zzgl. 3,50 CHF Versand

Music in Words is a compact guide to researching and writing about music, addressing all the issues that anyone who writes about music--from students to professional musicians and critics--may confront when putting together anything from brief program notes to a lengthy thesis. The book is a writing guide and a reference manual in one: the first part, a 'how to' section, offers a clear explanation of the purpose of music research and how it is to be done, including basic introductions to the most necessary tools for musical inquiry (with special emphasis on strategic use of the internet), and how they can be accessed and used. The second part is a compendium of information on style and sources for quick reference, including a straightforward presentation of the purpose and use of citation and reference systems as they are applied to and in music. As a whole, the volume gives readers a clear picture of how to write about music at different levels and for different purposes in a handy, thoroughly cross-referenced format. This American edition has been thoroughly revised and expanded, and features an extensive section on writing for the Internet and new sections on writing for jazz, popular music, world musics, and ethnography. Additionally, a companion website presents a broad range of writing samples and links to key resources.

Anbieter: Orell Fuessli CH
Stand: 04.04.2020
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Qualitative Research Methods
88,90 CHF *
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THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting and analyzing data to developing theories and effectively communicating the results-allowing readers to employ qualitative methods in their projects as they follow each chapter. Coverage of topics such as qualitative theories, ethics, sampling, interview techniques, qualitative quality, and advice on practical fieldwork provides clear and concise guidance on how to design and conduct sound research projects. Easy-to-follow instructions on iterative qualitative data analysis explain how to organize, code, interpret, make claims, and build theory. Throughout, the author offers her own backstage stories about fieldwork, analysis, drafting, writing, and publishing, revealing the emotional and humorous aspects of practicing qualitative methods. Now in its second edition, this thorough and informative text includes new and expanded material covering post-qualitative research, phenomenology, textual analysis and cultural studies, gaining access to elite and difficult to access populations, persuasive writing, novel interviewing approaches, and more. Numerous examples, case studies, activities, and discussion questions have been updated to reflect current research and ensure contemporary relevance. * Written in an engaging and accessible narrative style by an acclaimed scholar and researcher * Offers new and updated examples of coding and qualitative analysis, full-color photos and illustrations, and a companion instructor website * Synthesizes the most up-to-date multidisciplinary literature on qualitative research methods including seven main approaches to qualitative inquiry: grounded theory, case study, ethnography and ethnography of communication, phenomenology, narrative inquiry and autoethnography, participatory action research, and creative, performative, and arts-based research * Presents innovative qualitative data collection methods and modern representation strategies, such as virtual ethnography, photovoice, and mobile interviewing Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an ideal resource for undergraduate and graduate students, instructors, and faculty across multiple disciplines including the social sciences, healthcare, education, management, and the humanities, and for practitioners seeking expert guidance on practical qualitative methods.

Anbieter: Orell Fuessli CH
Stand: 04.04.2020
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Research Methods for Applied Language Studies
61,90 CHF *
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Routledge Applied Linguistics is a series of comprehensive textbooks, providing students and researchers with the support they need for advanced study in the core areas of English language and Applied Linguistics.Each book in the series guides readers through three main sections, enabling them to explore and develop major themes within the discipline. Section A, Introduction, establishes the key terms and concepts and extends readers’ techniques of analysis through practical application. Section B, Extension, brings together influential articles, sets them in context, and discusses their contribution to the field. Section C, Exploration, builds on knowledge gained in the first two sections, setting thoughtful tasks around further illustrative material. This enables readers to engage more actively with the subject matter and encourages them to develop their own research responses. Throughout the book, topics are revisited, extended, interwoven and deconstructed, with the reader’s understanding strengthened by tasks and follow-up questions. Research Methods for Applied Language Studies: Provides an advanced introduction to quantitative and qualitative research methods used in second and foreign language learning, teaching and assessment Takes readers step by step through the processes of research, from formulating research questions to writing up a dissertation or report. Employs a wide variety of carefully structured tasks and discussion points to guide the reader through the key themes, frameworks and procedures of applied language research, including ethnography, conversation analysis and quasi-experimental designs. Engages students in readings and tasks on articles from leading names in the field, including Alison Mackey, Roy Lyster, Angela Creese, Junko Mori, Rod Ellis and Diane Larsen-Freeman. Is supported by a Companion Website, including data sets for practice and guides to writing a proposal, making recordings, conducting interviews, producing questionnaires and organising a dissertation. Written by experienced teachers and researchers in the field, Research Methods for Applied Language Studies is an essential resource for students and researchers of Applied Linguistics.

Anbieter: Orell Fuessli CH
Stand: 04.04.2020
Zum Angebot
Strategic Market Management
85,90 CHF *
ggf. zzgl. Versand

'The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus.' --Scott G. Dacko, Associate Professor, Warwick Business School, University of Warwick 'This book explains in a clear and concise way the strategic marketing tools and principles managers can use to drive the growth of their businesses. Written in an engaging style, it is replete with examples on how these lessons might be used. I welcome this book and anticipate its wide use amongst practitioners and students alike.' --Denis O'Brien, Chairman of Digicel The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the essence of the original text, in particular its accessibility and emphasis on practical action, while switching its focus to how the concepts and ideas contained in the book might be used by European managers. The European edition has also kept the compactness, which has made it so popular with graduate and executive students and managers, while retaining comprehensive and contemporary coverage of major and emerging themes in strategy. This book is essential reading for any management or business school course that focuses on the management of strategies. It is especially appropriate for marketing strategy, strategic management and business policy courses. The book is also designed to be used by managers who need to develop strategies or who run a small business and want to improve their strategy development and planning processes. The European edition provides: * A wealth of European examples and vignettes including cases on Tesco, Innocent, Dove, Neau, The Soft Drinks Market, Green & Blacks and Vodafone. * Revised coverage of topics such as brand equity, CRM, creating new market space, environmental scanning, consumer ethnography, webnography and feature fatigue. * A new base of five entrepreneurial thrusts that include, external analysis, sustainable competitive advantages, creating customer-oriented business strategies, investment decision and implementation. The book is accompanied by a website wileyeurope.com/college/aaker housing a web-based package of supplementary materials including, additional case studies, PowerPoint slides, a test bank, and a comprehensive instructors manual.

Anbieter: Orell Fuessli CH
Stand: 04.04.2020
Zum Angebot
Digital Anthropology
32,90 CHF *
ggf. zzgl. Versand

'Anthropology has two main tasks: to understand what it is to be human and to examine how humanity is manifested differently in the diversity of culture. These tasks have gained new impetus from the extraordinary rise of the digital. This book brings together several key anthropologists working with digital culture to demonstrate just how productive an anthropological approach to the digital has already become. Through a range of case studies from Facebook to Second Life to Google Earth, Digital Anthropology explores how human and digital can be defined in relation to one another, from avatars and disability; cultural differences in how we use social networking sites or practise religion; the practical consequences of the digital for politics, museums, design, space and development to new online world and gaming communities. The book also explores the moral universe of the digital, from new anxieties to open-source ideals. Digital Anthropology reveals how only the intense scrutiny of ethnography can overturn assumptions about the impact of digital culture and reveal its profound consequences for everyday life. Combining the clarity of a textbook with an engaging style which conveys a passion for these new frontiers of enquiry, this book is essential reading for students and scholars of anthropology, media studies, communication studies, cultural studies and sociology.'--Publisher's website.

Anbieter: Orell Fuessli CH
Stand: 04.04.2020
Zum Angebot