For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Usability of E-commerce Websites and systems:Evaluatuing Usabilty for End User Adoption Roshanak Safavi
Web Recommendations for E-Commerce Websites:Online Optimization and Data Integration for successful Web Recommendations Mykola Golovin
Does your e-commerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an e-commerce site but not yet spent any time on improving the design? If it’s time to upgrade your website’s user experience, then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an e-commerce website. This audiobook contains the results of a decade’s worth of UX design experience, and several years spent consulting with a wide range of different e-commerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The contents were born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. It will take you step by step through the e-commerce funnel that applies to almost all e-commerce sites via actionable advice that’s quick and easy to learn from.Design LANDING pages that stop users from being confused and bouncingCreate LISTINGS that help your users find a product they actually want to buyDesign PRODUCT pages that don’t leave the users with any fears about buying from youDevelop a CHECKOUT flow that results in more successful paymentsAnd learn MORE advice about the other key pages on an e-commerce siteThis is the second edition of the book, and it features completely rewritten and updated advice, with 15 totally new guidelines and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle best seller in the e-commerce and 1. Language: English. Narrator: Matt Isherwood. Audio sample: http://samples.audible.de/bk/acx0/096892/bk_acx0_096892_sample.mp3. Digital audiobook in aax.
Want to stay on top of search engines, especially Google? Do you want to increase your sales? Want to attract visitors without spending lots of money hiring companies for SEO tasks?If you answered ´´Yes´´ to any of these questions, then this audiobook is for you. 50 Things to Know About SEO for E-Commerce, by Mehreen Khan, offers an approach to the tips that can help you optimize your e-commerce website on your own without the help of experts.Most guides on SEO tell you about the basics of SEO and how it can help you in increasing your ranks. Although there´s nothing wrong with that, they won’t tell you the tactics and approaches you must take to get high ranks.Based on knowledge from the world´s leading experts, we provide you with the steps you must take to reach your desired rankings.You´ll discover 50 things that can help you get to the high ranks in search engines. This audiobook will help you in enhancing your e-commerce website and in increasing your sales without hiring some company or an expert.By the time you finish this audiobook, you will know about the things you must do while you are optimizing your website.So grab your copy today. You´ll be glad you did. 1. Language: English. Narrator: Tim Welch. Audio sample: http://samples.audible.de/bk/acx0/124090/bk_acx0_124090_sample.mp3. Digital audiobook in aax.
Improving Security Methods for E-Commerce Websites: Abeer Al-Obaidy
E-Commerce Website Optimization:Why 95% of Your Website Visitors Don´t Buy, and What You Can Do About it Dan Croxen-John, Johann van Tonder
E-Commerce Website Optimization:Why 95% of Your Website Visitors Don´t Buy, and What You Can Do About it. 1. Auflage Dan Croxen-John, Johann van Tonder