Angebote zu "E-Commerce-Website" (310 Treffer)

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Erfolgsfaktoren einer E-Commerce-Website
66,81 € *
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Trotz starker Wachstumsraten im E-Commerce besteht ein erhebliches Potential, das vor allem mangels kundenseitigen Vertrauens nicht ausgeschöpft wird.Dennis Ahrholdt untersucht, wie sich die Vertrauensausbildung positiv durch Online-Einzelhändler beeinflussen lässt. Dazu entwickelt er ein vielschichtiges Wirkmodell auf Basis der Strukturgleichungsmethodik. Um die Kaufabsicht zu prognostizieren und die Effizienz transaktionsfördernder Website-Signale zu beurteilen, analysiert er einen umfangreichen empirischen Datensatz mit dem Partial-Least-Squares-Verfahren. Die Ergebnisse können E-Commerce-Akteuren als Entscheidungsgrundlage für Investitionen zur Steigerung der Conversion-Rate dienen. Dennis Ahrholdt untersucht mit dem Partial-Least-Squares-Verfahren, wie sich die Vertrauensausbildung ? als zentrale Antezedenz der Kaufabsicht ? positiv im E-Commerce beeinflussen lässt. Die Ergebnisse können als Entscheidungsgrundlage für Investitionen zur Steigerung der Conversion-Rate dienen.

Anbieter: Dodax AT
Stand: 23.01.2020
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Designing Website Interface for E-Commerce
70,00 € *
ggf. zzgl. Versand

Over the last two decades, the Internet has been dramatically revolutionizing many aspects of transactions between consumers and firms. Unlike traditional marketing channel, B2C e-commerce depends largely on Web interface to communicate information with consumers. The distinctiveness of this new marketing channel highlights the importance of understanding the effects of the Web interface design on consumers online shopping behavior. This book, therefore, provides new suggestions for B2C e-commerce practitioners on how to design Web interface. Three separate but related essays are included. The first essay presents an online customer value framework to examine key components of customer value and investigate its impact on e-commerce competition. The second essay investigates how website aesthetics influences online consumer shopping value. Finally, the third essay investigates how product list design on e-commerce website affects consumer decision making and product choices. These analyses should help shed some light on how to design appropriate interfaces, and should be especially useful to designers of Web stores.

Anbieter: Dodax AT
Stand: 23.01.2020
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Designing Website Interface for E-Commerce
68,00 € *
ggf. zzgl. Versand

Over the last two decades, the Internet has been dramatically revolutionizing many aspects of transactions between consumers and firms. Unlike traditional marketing channel, B2C e-commerce depends largely on Web interface to communicate information with consumers. The distinctiveness of this new marketing channel highlights the importance of understanding the effects of the Web interface design on consumers online shopping behavior. This book, therefore, provides new suggestions for B2C e-commerce practitioners on how to design Web interface. Three separate but related essays are included. The first essay presents an online customer value framework to examine key components of customer value and investigate its impact on e-commerce competition. The second essay investigates how website aesthetics influences online consumer shopping value. Finally, the third essay investigates how product list design on e-commerce website affects consumer decision making and product choices. These analyses should help shed some light on how to design appropriate interfaces, and should be especially useful to designers of Web stores.

Anbieter: Dodax
Stand: 23.01.2020
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Ahrholdt, Dennis: Erfolgsfaktoren einer E-Comme...
64,99 € *
ggf. zzgl. Versand

Erscheinungsdatum: 27.04.2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Erfolgsfaktoren einer E-Commerce-Website, Titelzusatz: Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel, Autor: Ahrholdt, Dennis, Verlag: Gabler, Betriebswirt.-Vlg // Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Sprache: Deutsch, Schlagworte: E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // Marktforschung // Business // Management // Makroökonomie // Ökonomik // Makroökonomik // Management und Managementtechniken, Rubrik: Betriebswirtschaft, Seiten: 321, Abbildungen: 43 Schwarz-Weiß- und 8 farbige Abbildungen, Reihe: Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business, Gewicht: 456 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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Cai, Shun: Designing Website Interface for E-Co...
62,09 € *
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Erscheinungsdatum: 01/2010, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Designing Website Interface for E-Commerce, Titelzusatz: Three Essays in Online Shopping and Interface Design, Autor: Cai, Shun // Xu, Yunjie, Verlag: VDM Verlag, Sprache: Englisch, Rubrik: Wirtschaft // Management, Seiten: 200, Informationen: Paperback, Gewicht: 314 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.01.2020
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E-Commerce Website Optimization
27,80 € *
ggf. zzgl. Versand
Anbieter: Dodax
Stand: 23.01.2020
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Usability of E-commerce Websites and systems
50,40 € *
ggf. zzgl. Versand

E-commerce, today, is a part of human communication and social system, though technical aspects of E-commerce systems are important, there are also social variables which should come to consideration, so any E-commerce system can be viewed from two main view points, Technical and Human/Social. Pure technical solutions can not lead to a successful E-commerce. In order to maximize revenue from online trade, companies must have a usable E-commerce systems and websites, which give customers a real and convenient shopping experience and good customer service. If an E-commerce system supports all the factors mentioned above, it can satisfy customers and persuade them to buy online again. It is not easy to create and maintain a system and website which satisfy customers and makes them loyal, but in the case of fulfilling this goal, satisfied users may spend longer time at website, may revisit website later and also may recommend the website to others. The main issue is how to create such a systems and websites which considered being useable. The objective of research is to evaluate variables, both technical and human/social, affecting usability of systems from customers point of view.

Anbieter: Dodax AT
Stand: 23.01.2020
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Designing for Usability or Aesthetics
50,40 € *
ggf. zzgl. Versand

It is not easy to make a decision between aesthetics and usability aspects: which one needs to be given more consideration? Usability and aesthetics, two primary factors in designing e-commerce websites, have been a subject of debate between usability specialists and graphic designers. The first group believe that usability is the key for a successful e-commerce website while graphic designers consider that aesthetic design of the website is the main factor that affects customer behaviour in purchasing online. However, in setting priority in website designing, designers should reflect on customers perception towards the website. In this book one travel website is selected as a case study to evaluate with the aim of providing designer with useful information to enhance website designing, specifically travel websites.

Anbieter: Dodax AT
Stand: 23.01.2020
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Usability of E-commerce Websites and systems
49,00 € *
ggf. zzgl. Versand

E-commerce, today, is a part of human communication and social system, though technical aspects of E-commerce systems are important, there are also social variables which should come to consideration, so any E-commerce system can be viewed from two main view points, Technical and Human/Social. Pure technical solutions can not lead to a successful E-commerce. In order to maximize revenue from online trade, companies must have a usable E-commerce systems and websites, which give customers a real and convenient shopping experience and good customer service. If an E-commerce system supports all the factors mentioned above, it can satisfy customers and persuade them to buy online again. It is not easy to create and maintain a system and website which satisfy customers and makes them loyal, but in the case of fulfilling this goal, satisfied users may spend longer time at website, may revisit website later and also may recommend the website to others. The main issue is how to create such a systems and websites which considered being useable. The objective of research is to evaluate variables, both technical and human/social, affecting usability of systems from customers point of view.

Anbieter: Dodax
Stand: 23.01.2020
Zum Angebot