For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Dennis Ahrholdt untersucht mit dem Partial-Least-Squares-Verfahren, wie sich die Vertrauensausbildung - als zentrale Antezedenz der Kaufabsicht - positiv im E-Commerce beeinflussen lässt. Die Ergebnisse können als Entscheidungsgrundlage für Investitionen zur Steigerung der Conversion-Rate dienen.
Erfolgsfaktoren einer E-Commerce-Website:Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel
Usability of E-commerce Websites and systems:Evaluatuing Usabilty for End User Adoption Roshanak Safavi
Erfolgsfaktoren einer E-Commerce-Website:Empirische Identifikation vertrauensfördernder Signale im Internet-Einzelhandel. Auflage 2010 Dennis Ahrholdt
Web Recommendations for E-Commerce Websites:Online Optimization and Data Integration for successful Web Recommendations Mykola Golovin
Want to stay on top of search engines, especially Google? Do you want to increase your sales? Want to attract visitors without spending lots of money hiring companies for SEO tasks?If you answered ´´Yes´´ to any of these questions, then this audiobook is for you. 50 Things to Know About SEO for E-Commerce, by Mehreen Khan, offers an approach to the tips that can help you optimize your e-commerce website on your own without the help of experts.Most guides on SEO tell you about the basics of SEO and how it can help you in increasing your ranks. Although there´s nothing wrong with that, they won’t tell you the tactics and approaches you must take to get high ranks.Based on knowledge from the world´s leading experts, we provide you with the steps you must take to reach your desired rankings.You´ll discover 50 things that can help you get to the high ranks in search engines. This audiobook will help you in enhancing your e-commerce website and in increasing your sales without hiring some company or an expert.By the time you finish this audiobook, you will know about the things you must do while you are optimizing your website.So grab your copy today. You´ll be glad you did. 1. Language: English. Narrator: Tim Welch. Audio sample: http://samples.audible.de/bk/acx0/124090/bk_acx0_124090_sample.mp3. Digital audiobook in aax.
Designing Website Interface for E-Commerce:Three Essays in Online Shopping and Interface Design Shun Cai, Yunjie Xu
Improving Security Methods for E-Commerce Websites: Abeer Al-Obaidy