Angebote zu "E-Business" (123 Treffer)

Kategorien

Shops

E-Shop Analytics und Erfolgsoptimierung
40,00 € *
ggf. zzgl. Versand

Diese Studie hatte zum Ziel, die wichtigsten Performance Indicators zur Erfolgsoptimierung eines E-Shops im Business-to-Consumer-Sektor zu evaluieren. Um mit der starken Konkurrenz im E-Commerce mitzu-halten, ist es für einen Online-Händler wichtig, die Schwachstellen der Website zu kennen. E-Shop Analytics ermöglicht, das Verhalten der Website-Besucher zu beobachten. Hürden im Kaufprozess können an-hand von relevanten Kennzahlen festgestellt werden. Sind die Gründe für aussergewöhnliche Beobachtungen bekannt, ergeben sich daraus Massnahmen zur Erfolgssteigerung. Eine Literaturanalyse sowie die Fallstudie "Weisswarenshop" zeigten, dass der Erfolg eines E-Shops mit fünf Kennzahlen verbessert werden kann. Die Look-to-Click- und die Abbruchrate decken Optimierungspotential in den sensibelsten Be-reichen eines E-Shops auf. Die Rücksendequote misst den Erfolg sowie die Kundenzufriedenheit. Überwacht werden können erfolgssteigernde Massnahmen mit der Kaufabschlussrate und dem durchschnittlichen Warenkorbwert.

Anbieter: Dodax AT
Stand: 19.01.2020
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E-Commerce
79,00 € *
ggf. zzgl. Versand

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Anbieter: Dodax
Stand: 19.01.2020
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E-Commerce
81,30 € *
ggf. zzgl. Versand

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Anbieter: Dodax AT
Stand: 19.01.2020
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Website Governance
34,00 € *
ggf. zzgl. Versand

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Website governance may be defined as an organization''s structure of staff (each with well-defined roles, responsibilities, and authorities), technical systems, and the policies, procedures, and relationships such staff have in place to maintain and manage a website. Website governance applies to both Internet and Intranet sites. Governance of a website may include a wide variety of responsibilities, including online strategy, budgeting, systems & software administration, hosting, online marketing & communications, e-commerce, customer service, business development, online community & social media, web content development & workflows, translation, website graphic design, user experience (analysis/design), information/data architecture, website analytics, security, archiving, outsourcing, accessibility, legal issues (for example, copyright, DRM, trademark, and privacy), and training, among others. These areas may be the responsibility of several or single staff within an organization, depending on available resources and infrastructure, organizational needs and objectives, website size, and how content is managed and delivered.

Anbieter: Dodax
Stand: 19.01.2020
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Website Governance
35,00 € *
ggf. zzgl. Versand

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Website governance may be defined as an organization''s structure of staff (each with well-defined roles, responsibilities, and authorities), technical systems, and the policies, procedures, and relationships such staff have in place to maintain and manage a website. Website governance applies to both Internet and Intranet sites. Governance of a website may include a wide variety of responsibilities, including online strategy, budgeting, systems & software administration, hosting, online marketing & communications, e-commerce, customer service, business development, online community & social media, web content development & workflows, translation, website graphic design, user experience (analysis/design), information/data architecture, website analytics, security, archiving, outsourcing, accessibility, legal issues (for example, copyright, DRM, trademark, and privacy), and training, among others. These areas may be the responsibility of several or single staff within an organization, depending on available resources and infrastructure, organizational needs and objectives, website size, and how content is managed and delivered.

Anbieter: Dodax AT
Stand: 19.01.2020
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Web Mining: Exploring Efficient Methods for Web...
76,90 € *
ggf. zzgl. Versand

Nowadays, with the tremendous growth of the data sources available on the World Wide Web and the dramatic popularity of e-commerce in the business community, the Web mining has become a very hot research topic that focuses on quite a few research works. Web usage mining deals with understanding user's behaviour with a website. It helps in understanding the concerns such as present and future probability of every website user, relationship between behaviour and website usability. The fundamental role of web usage mining is to capture, analyze and model the web logs. Usually it discovers the usage behaviour of the Web users. This discovered information can be used in a variety of ways such as improvement of the website, web application, predicting the user's behaviour and interest, checking of fraudulent elements etc.

Anbieter: Dodax
Stand: 19.01.2020
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Web Mining: Exploring Efficient Methods for Web...
79,10 € *
ggf. zzgl. Versand

Nowadays, with the tremendous growth of the data sources available on the World Wide Web and the dramatic popularity of e-commerce in the business community, the Web mining has become a very hot research topic that focuses on quite a few research works. Web usage mining deals with understanding user's behaviour with a website. It helps in understanding the concerns such as present and future probability of every website user, relationship between behaviour and website usability. The fundamental role of web usage mining is to capture, analyze and model the web logs. Usually it discovers the usage behaviour of the Web users. This discovered information can be used in a variety of ways such as improvement of the website, web application, predicting the user's behaviour and interest, checking of fraudulent elements etc.

Anbieter: Dodax AT
Stand: 19.01.2020
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An Insight on Mobile Friendly Web
49,00 € *
ggf. zzgl. Versand

The purpose of this study is to investigate the impact of creating a mobile friendly and optimized website. Understand how the mobile optimized website drives greater levels of adoption, usage, accessibility and conversion for business and personal purposes. The advent of mobile integration as a wide spread standard, and the application evolution has created another example of how the demand and consumption of technology is driving the growth of this sector. Audiences that consume the mobile web are forcing organizations and companies of every kind to adopt mobility as the future for marketing, brand recognition, e-commerce and communication strategies to name a few aspects. Mobile friendly websites provide integrated features like click to call, GPS mapping along with the capture, processing, uploading and sharing of information, and content easily and effectively. The benefits of a mobile friendly website create a "wow" factor that is addictive, engaging and "sticky." This Research includes an example of complete life cycle to create a mobile friendly website for the computer science department by conducting a survey across multiple departments at San Diego State University.

Anbieter: Dodax
Stand: 19.01.2020
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An Insight on Mobile Friendly Web
50,40 € *
ggf. zzgl. Versand

The purpose of this study is to investigate the impact of creating a mobile friendly and optimized website. Understand how the mobile optimized website drives greater levels of adoption, usage, accessibility and conversion for business and personal purposes. The advent of mobile integration as a wide spread standard, and the application evolution has created another example of how the demand and consumption of technology is driving the growth of this sector. Audiences that consume the mobile web are forcing organizations and companies of every kind to adopt mobility as the future for marketing, brand recognition, e-commerce and communication strategies to name a few aspects. Mobile friendly websites provide integrated features like click to call, GPS mapping along with the capture, processing, uploading and sharing of information, and content easily and effectively. The benefits of a mobile friendly website create a "wow" factor that is addictive, engaging and "sticky." This Research includes an example of complete life cycle to create a mobile friendly website for the computer science department by conducting a survey across multiple departments at San Diego State University.

Anbieter: Dodax AT
Stand: 19.01.2020
Zum Angebot