Internet marketing expert Jonathan Edward Goodman presents the first book in his three part series: The World of Internet Marketing. This audiobook takes the listener on a journey from building an online presence to enhancing their Facebook, Twitter, and LinkedIn strategies. Along the way, the listener will learn secrets of social media marketing and how to make their sites accessible for all devices. For the novice, this audiobook is a step into the adventure of online marketing. For the expert, this audiobook serves as a refresher of critical areas needed to succeed. FEATURES: How to gain online credibility. How to develop a LinkedIn brand identity. How to get guest bloggers to write for your site. How to win with Facebook PLUS: Hundreds of dollars in savings!! 1. Language: English. Narrator: Gil T. Wilson. Audio sample: http://samples.audible.de/bk/acx0/006724/bk_acx0_006724_sample.mp3. Digital audiobook in aax.
This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP´s, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today´s advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.
Are you interested in learning about one of the most attractive careers that are currently available to anyone? If your answer is ´´yes´´, and it should be, then keep on listening.Digital marketing is the career I am referring to, and it is the topic of this audiobook. Digital marketing is using the internet as a platform for doing marketing and leveraging existing technologies and services such as social media, search engines, email, and so on in order to get more traffic to a certain website and to increase business.Digital marketing allows you to scale and to actually work smart by leveraging technology, since when you set up a certain system or campaign, it will then do the work for you, and all you have to do afterward is to do some monitoring here and there to see if it is necessary to make adjustments in order for the results to keep coming in.In this audiobook, you can expect to learn about the essential parts of digital marketing, some of which are: Search engine optimization.Social media advertising.Analytics and tracking and measuring data in order to be able to make better decisions and more.... If you want to do digital marketing, then there is no excuse not to be a part of it since you can do it as long as you have a computer and working internet connection. If you have an internet connection and a computer, that is all you need to do digital marketing as a career, since all that you have to is to connect to the internet. Best of all, if you have a laptop, then you can work from anywhere in the world as long as you can find an internet connection that is fast enough.If you want to be a part of a career that actually allows you to have freedom and gives you the best chance of actually having a work/life balance, then listen now. 1. Language: English. Narrator: Austin R Stoler. Audio sample: http://samples.audible.de/bk/acx0/146407/bk_acx0_146407_sample.mp3. Digital audiobook in aax.
If you´ve got a business, a product, a brand, or even just an idea, you need a website. In today’s digital landscape, an online presence is no longer optional. It´s essential. The Internet remains an unregulated frontier where good guys and scam artists often look very similar. Without experience and knowledge, the web can be a dangerous place. You need a guide. The Buyer´s Guide to Websites is a comprehensive tool kit for building and managing an incredible website, from agency vetting and contract creation to development oversight, design input, and digital marketing. Throughout, Drew Barton, the founder and president of an award-winning digital agency, breaks down the process of finding, hiring, and working with web developers and designers. Don´t fall prey to unqualified imposters: The Buyer’´ Guide to Websites will teach you how to ask the right questions, make the right decisions, and create a website that helps you succeed online. 1. Language: English. Narrator: Drew Barton. Audio sample: http://samples.audible.de/bk/acx0/103526/bk_acx0_103526_sample.mp3. Digital audiobook in aax.
This audiobook will teach you how you can market your website in order to drive traffic and get your content spread to a wider network. You´ll learn how to make use of popular social media sites such as Facebook, Twitter, Google+, and LinkedIn in promoting your content, as well as other sites such as Reddit and Digg. This book will also teach you how to optimize your website´s reach by making your content viral and making sure your content is viewed in all possible places online. You´ll learn how to produce videos that are guaranteed to build trust and engagement, create a human element of your brand online, and trigger a response in or even interact with people in such a way that you´d be able to build an online community. You can also get a bunch of guerilla tactics here when it comes to promoting your content, just in any case you want to surprise your audience or you feel that all of your promotions online are not working out the way you expect them to. At the end, you´ll discover different ways to make your content and your brand viral and engaging. 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/045032/bk_acx0_045032_sample.mp3. Digital audiobook in aax.
Hören Sie in diesem Audiomagazin alle Beiträge zum Schwerpunktthema ´´Marketing´´:Der harte Kern,Wir erleben einen emotionalen Klimawandel,Echt,Sehnsucht nach dem Paradies,Gibt es eine Formel?Das große Fressen,Profit unter Protest,Just don´t do it,Du bist so funny dicka,Dunkle digitale Mächte?Lukrative Irrglaube,Mit Kanonen auf Spatzen,Der letzte Brand.In Ihrer Audible-Bibliothek auf unserer Website finden Sie für dieses Hörbuch eine PDF-Datei mit zusätzlichem Material. 1. Sprache: Deutsch. Erzähler: Nina Schürmann, Petra Simon-Weiser, Michael Bideller, Oliver Nobis, Jennifer Böttcher. Hörprobe: http://samples.audible.de/pe/brnd/170201/pe_brnd_170201_sample.mp3. Digitales Hörbuch im AAX Format.
Don´t think you can have a presence in today´s digital age? Don´t know where to start? You can begin building your website and blog today with an easy-to-follow step by step process! In today´s ever growing digital age, it is necessary to have a digital presence, no matter the size of your business. With a digital presence, your business can reap many benefits such as: higher customer satisfaction, more customers, and potential advertising opportunities. The best part is that it is no longer a difficult endeavor for you to obtain one - even if you don´t have a technical background. With this book, you will learn: The importance and ins-and-outs of WordPress and how to use it How to define and achieve your website´s goals How to boost your brand by using your website What elements are essential to creating a website that represents your brand The importance of a website theme and design How to build awareness for your website How to improve your audience engagement through design The essential steps in creating a website and how to implement them What will separate you from the competition How to set up your website and create essential pages How to measure your success The benefits of having a website or blog How to learn more about your customers and connect better with them And more! The time to learn how to build a website or blog is now. The Internet is a great inexpensive tool that can help your business grow tremendously. Stop being invisible and make your business known to the world. 1. Language: English. Narrator: Mike Norgaard. Audio sample: http://samples.audible.de/bk/acx0/069452/bk_acx0_069452_sample.mp3. Digital audiobook in aax.
Ein Beitrag aus der Oktoberausgabe der brand eins zum Schwerpunkt ´´Erfolg´´.Erfolg will jeder haben, ganz klar. Doch wie hat man Erfolg? Am besten nähert man sich solchen Fragen nach deutscher Hausmacherart, also methodisch. Das Glück mag launisch sein, aber der Erfolg, den alle haben wollen, der muss doch irgendwie zu packen sein, oder?Am besten mal einen Experten fragen. Wie wär´s mit einem Herrn namens Bruno Klumpp? Der ist nicht irgendwer, sondern nach eigenen Angaben ´´anerkannter Methodenexperte´´ und in dieser Funktion auch Betreiber einer Website namens Methode.de. Auf der geht es um Erfolg. 1. Sprache: Deutsch. Erzähler: Anna Doubek, Gerhart Hinze. Hörprobe: http://samples.audible.de/bk/brnd/061002/bk_brnd_061002_sample.mp3. Digitales Hörbuch im AAX Format.
Building a good website using WordPress is only the first part of making a presence in the online market. You also need to improve its online visibility to drive traffic, which is crucial for your goals in marketing and brand building. Among these goals are driving traffic to your site, improving your conversion rates, and ultimately getting the visitor to buy your products or services. Traffic is the lifeblood of any online business or any entity that wants to build a brand online; and the goal of driving traffic can be made possible primarily by applying SEO techniques. Today, there are many service providers who offer SEO expertise along with web development. The good thing about SEO is it can be done on your own, given that you spend time in applying a variety, if not all, of the strategies required. This guide will cover: Optimizing your website for search engines Search engine optimization Page optimization Fifteen elements for successful on-page optimization Off-page optimization Fifteen elements for successful off-page optimization 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/044827/bk_acx0_044827_sample.mp3. Digital audiobook in aax.