Professional Website Setup & Wordpress Installation Basics for Your Business (An Introduction to A Series of Business Execution Plans Top Business Strategy for Entrepreneurs, #7): Sanusi A. L.
Internet marketing expert Jonathan Edward Goodman presents the first book in his three part series: The World of Internet Marketing. This audiobook takes the listener on a journey from building an online presence to enhancing their Facebook, Twitter, and LinkedIn strategies. Along the way, the listener will learn secrets of social media marketing and how to make their sites accessible for all devices. For the novice, this audiobook is a step into the adventure of online marketing. For the expert, this audiobook serves as a refresher of critical areas needed to succeed. FEATURES: How to gain online credibility. How to develop a LinkedIn brand identity. How to get guest bloggers to write for your site. How to win with Facebook PLUS: Hundreds of dollars in savings!! 1. Language: English. Narrator: Gil T. Wilson. Audio sample: http://samples.audible.de/bk/acx0/006724/bk_acx0_006724_sample.mp3. Digital audiobook in aax.
This audiobook is designed to be useful to everyone from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics, before Colascione dives into the more detailed information that people need to build, market and maintain a successful website on Google. The progression takes listeners from the starting point of registering their domain name all the way through website editing software, and to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms, like Google Panda and Google Penguin, which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as IP´s, DNS, website builders, web-editing software, like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a website. There are several chapters on text links, due to the importance they play in search visibility, and what to avoid (Google Penguin), as well as what to go after. After the semi-intermediate topics are out of the way, the listener dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas, and most of the new things Google is doing. Finally, together with the author, the listener tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extremely relevant to what is happening with today´s advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your website and what it means to Goo 1. Language: English. Narrator: John Eastman. Audio sample: http://samples.audible.de/bk/acx0/013637/bk_acx0_013637_sample.mp3. Digital audiobook in aax.
In this audiobook, you´ll learn the advantages of email marketing, the various types of email messages, the basics of copywriting, and how to build an email list. You´ll gain an understanding of why email marketing is important in setting up a website, especially if it´s for business purposes. You´ll also learn to create different email marketing messages and try to come up with your own based on the given models. The skeleton of marketing and copywriting portrays an integral role in this book as well. With these easy-to-follow examples, you´ll be able to learn the fundamentals of copywriting - how to sell a product, how to promote your site, and how to win loyal website followers - in no time. Tips from the best copywriters have also been provided for your convenience. A part of this lesson will also enable you to determine whether copy was written properly based on the standards of copywriting and writing emails. At the end you´ll also be able to try your hand at email list building. Learn about the three tools used in list building and what makes them on top of the list based on the articles and reviews. Here´s what we´ll cover: Section 7.1: The Benefits of Email Marketing Section 7.2: Type of Email Marketing Messages Section 7.3: The Fundamentals of Copywriting Section 7.4: How to Build an Email List Section 7.5: Three Important Tools for Successful List Building 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/044862/bk_acx0_044862_sample.mp3. Digital audiobook in aax.
Website design with Wordpress - plus real-world tips & tricks to save you time & energy This audiobook will save you a lot of time - and time is money! Here’s my quick story and why I wrote this book: As an entrepreneur in real estate originally, I had set up on my own HTML website way back in 2006 that kept growing with property profiles and images. I had so much media and pages that I was losing track of URLs and menus, seeing as it was a static HTML site, all changes had to be done manually then ´´FTP’d” up to the hosting account, and the site had no CMS (content management system). This was very time-consuming and stressful! Thankfully we have CMSs now. Once I discovered Wordpress in 2012, it changed my online presence forever; in fact, I went wild with it and created up to 30 awesome dynamic websites using various themes and cloned pages for various online businesses I have that made life so much simpler, and the sites looked way better that the old HTML sites. You can even get Wordpress applications that manage all of your Wordpress sites in one dashboard! If you’re a newbie entrepreneur, you have to have a dynamic website today with the ability to make funnel pages and quick text or post changes. The digital economy is growing super-fast and you have to keep up with a fast dynamic website. Unless you are a programmer, you don’t have time to code pages and scripts. With Wordpress you don’t need to know programming; it is so simple to use, in one day you can have a website up and the basics live. I’m going to show you how to set up your own domain and hosted account with Wordpress that you 100% fully control and own. Having a self-hosted domain and website increases the credibility of your business. It saves you money and it helps showcase your work to a wider market. It serves as your online brochure and increases your business value. Wordpress changed the blogging and web design 1. Language: English. Narrator: John Fleming. Audio sample: http://samples.audible.de/bk/acx0/111449/bk_acx0_111449_sample.mp3. Digital audiobook in aax.
In this section, you´ll be taken through the basics of creating quality content. About 10 years ago, it was enough to have a mildly interesting site bloated with banner ads and links because of pay per click (PPC) advertising and spammy/blackhat SEO. Today, people are becoming more critical and vigilant of the sites they visit. It´s easy to mislead people and trick them into visiting and viewing your blog, but as the cliché goes, you can fool people only once. A lot of new Wordpress bloggers have a wrong mind-set when it comes to site content; they focus too much on either getting people to visit their site or getting people to click on advertisements. This section aims to show the power of content-centric sites and how to create quality content that gives you regular and loyal visitors. At the end of this section, you should be able to answer these questions confidently: Why are you writing? Who are you writing for? What do you want your audience to feel or think after they´ve read your content? How are you planning to deliver your content to your intended audience? Without knowing the answer to these three questions, the writer is doomed to create low-quality blog articles that will drown in the sea of endless content on the Internet. With that in mind, we´re going to talk about the how to create quality content and make sure that it reaches its intended audience. We´re also going to explore the possibility of purchasing articles and multimedia content from other people in order to give your blog a jump-start in terms of content and design. Content: How to Create Good Content Section 2.1: Why you should create quality content Section 2.1.1: The importance of content strategy Section 2.1.2: Criteria for quality content Section 2.2: Six steps to writing your own content Section 2.3: Get more content for less money /l 1. Language: English. Narrator: Robert Gazy. Audio sample: http://samples.audible.de/bk/acx0/044456/bk_acx0_044456_sample.mp3. Digital audiobook in aax.