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Relationship Marketing in Sports
64,90 CHF *
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Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links - practical advice for professional, semi-professional and non-professional sporting organisations. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. André Bühler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing. Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general. Simon Chadwick , Series Editor, is Professor of Sport Business Strategy and Marketing, Coventry University, UK. The first text to address this crucial component of the sports marketing mix Includes strong pedagogical features including learning outcomes, overviews, global case studies, discussion questions, glossary, guided reading and web links to engage students' interest Supplemented by a companion website providing web links, case studies and PowerPoint slides to save lecturers time preparing teaching materials

Anbieter: Orell Fuessli CH
Stand: 18.02.2020
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Democratization, Europeanization, and Globaliza...
77,90 CHF *
ggf. zzgl. Versand

Scholars from eight countries describe in this interdisciplinary and internationally oriented book trends in Democratization, Europeanization, and Globalization. The subjects covered include authoritarianism, political socialization and education as well as communications, youth, and social policy matters. Political system level developments are described in Poland, Russia, Germany, Israel, and Palestine. Childhood and youth policies issues include cultural genocide in Australia, democratic childrearing, and children's rights. Tolerance building, multiple identity formation, and electronic media are aspects of political socialization and education. Authoritarianism impacts education, voting patterns, and the new anti-Semitism. Topics under Europeanization include website use, press reporting, national versus European identity, US-EU relations, and framing the Euro. Contents: Daniel German: Introduction: Political Socialization Research - State of the Science/Art: National and Cross-National Developments in Integrating Psycho-Political-Sociological Educational Inquiry into Political Change and Continuity - Russell Farnen: Politics: Introduction - Marek Payerhin: Frame Globally, Block Locally: Ecological Direct Action and Democratization in Poland - Henk Dekker/Arie in 't Veld: The Internet and Political Socialization: Political Party Websites and Their Effectiveness - Astrid Schütz/Janine Hertel/Tobias Schulze: Rise and Fall of a Political Leader: Helmut Kohl - Batya Weinbaum: Utopian and Dystopian Moments: Unintended Impacts of Women in Black Organization, Palestine/Israel - Wlodzimierz Cimoszewicz/Longin Pastusiak/Daniel German: Political Transformations in Russia and Poland: Comparative Perspectives on Political Socialization and Culture - Heinz Sünker: Childhood and Youth Policy: Introduction - Doris Bühler-Niederberger: The Political Order of Childhood: Children in Political Programs, Germany from Empire to Reunion - Robert van Krieken: When is Child Welfare Cultural Genocide? On the Politics of the Organized 'Improvement' of Children's Lives - Heinz Sünker: Childhood Politics, Children's Rights, and Societal Future - Russell Farnen: Political Socialization and Education: Introduction - Ruth Firer: From Peace Making to Tolerance Building - Armin Bernhard: 'Multiple Identity' as a New Ideal Personality: Social Scientific Discourse About Identity and Possible Consequences for Education and Pedagogy - Mary Hepburn: Electronic Media and Political Socialization in the USA

Anbieter: Orell Fuessli CH
Stand: 18.02.2020
Zum Angebot
Relationship Marketing in Sports
46,99 € *
ggf. zzgl. Versand

Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links - practical advice for professional, semi-professional and non-professional sporting organisations. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. André Bühler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing. Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general. Simon Chadwick , Series Editor, is Professor of Sport Business Strategy and Marketing, Coventry University, UK. The first text to address this crucial component of the sports marketing mix Includes strong pedagogical features including learning outcomes, overviews, global case studies, discussion questions, glossary, guided reading and web links to engage students' interest Supplemented by a companion website providing web links, case studies and PowerPoint slides to save lecturers time preparing teaching materials

Anbieter: Thalia AT
Stand: 18.02.2020
Zum Angebot
Democratization, Europeanization, and Globaliza...
58,95 € *
ggf. zzgl. Versand

Scholars from eight countries describe in this interdisciplinary and internationally oriented book trends in Democratization, Europeanization, and Globalization. The subjects covered include authoritarianism, political socialization and education as well as communications, youth, and social policy matters. Political system level developments are described in Poland, Russia, Germany, Israel, and Palestine. Childhood and youth policies issues include cultural genocide in Australia, democratic childrearing, and children's rights. Tolerance building, multiple identity formation, and electronic media are aspects of political socialization and education. Authoritarianism impacts education, voting patterns, and the new anti-Semitism. Topics under Europeanization include website use, press reporting, national versus European identity, US-EU relations, and framing the Euro. Contents: Daniel German: Introduction: Political Socialization Research - State of the Science/Art: National and Cross-National Developments in Integrating Psycho-Political-Sociological Educational Inquiry into Political Change and Continuity - Russell Farnen: Politics: Introduction - Marek Payerhin: Frame Globally, Block Locally: Ecological Direct Action and Democratization in Poland - Henk Dekker/Arie in 't Veld: The Internet and Political Socialization: Political Party Websites and Their Effectiveness - Astrid Schütz/Janine Hertel/Tobias Schulze: Rise and Fall of a Political Leader: Helmut Kohl - Batya Weinbaum: Utopian and Dystopian Moments: Unintended Impacts of Women in Black Organization, Palestine/Israel - Wlodzimierz Cimoszewicz/Longin Pastusiak/Daniel German: Political Transformations in Russia and Poland: Comparative Perspectives on Political Socialization and Culture - Heinz Sünker: Childhood and Youth Policy: Introduction - Doris Bühler-Niederberger: The Political Order of Childhood: Children in Political Programs, Germany from Empire to Reunion - Robert van Krieken: When is Child Welfare Cultural Genocide? On the Politics of the Organized 'Improvement' of Children's Lives - Heinz Sünker: Childhood Politics, Children's Rights, and Societal Future - Russell Farnen: Political Socialization and Education: Introduction - Ruth Firer: From Peace Making to Tolerance Building - Armin Bernhard: 'Multiple Identity' as a New Ideal Personality: Social Scientific Discourse About Identity and Possible Consequences for Education and Pedagogy - Mary Hepburn: Electronic Media and Political Socialization in the USA

Anbieter: Thalia AT
Stand: 18.02.2020
Zum Angebot