The Persuasive Power of Rhetorical Website Design ab 78.99 € als Taschenbuch: Marketing Loyalty in the E-Commerce Environment: Rhetorical Concepts Methods Implements. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,
Copywriting and Web Copywriting: 2 books in 1 - The Ultimate Guide to Write Irresistible Paper and Web Copy That Sells, Communicate with Impact, Write Persuasive Advertising, Improve Your Business, Generate Quick Cash, Capture People’s Attention and Compel Them to Buy Your ProductsTwo manuscripts in one audiobook.This bundle includes the complete collection of audiobooks that will help you learn how to write persuasive advertising, whether paper or web.This audiobook set includes:Copywriting: the ultimate guide to learn how to write copy that sells, communicate with impact, write persuasive advertising, generate quick cash, and take your business on the next levelWeb Copywriting: How to write irresistible Web Copy, capture people’s attention, draw them into your online business (website, blog, social media...) and compel them to buy your productsWould you like to turn words into cash? That’s the power of copywriting!Copywriting is a skill that’s needed everywhere today. It’s used in thousands upon thousands of materials and messages sent out to reach specific audiences, around the clock, every day.However, if you are stuck writing generic emails, ads, and sales letters, you can expect to spend the rest of your career struggling to make a single sale.If so, I can help you. You will learn:The universal hidden structure behind all persuasive copyHow to avoid the most common copywriting mistakeHow to build a powerful sales message that makes moneySimple techniques to turn your bad business marketing into an irresistible copyHow to make the price irrelevant and be the only choice for your ideal customerWhat makes web copywriting differentWriting effective seo(search engine optimized copy) for the webHow to use copywriting to boost your online businessAnd much 1. Language: English. Narrator: Michael Stuhre. Audio sample: http://samples.audible.de/bk/acx0/166726/bk_acx0_166726_sample.mp3. Digital audiobook in aax.
Is being an employee eating your soul? You really wish you could be your own boss. You would like more flexibility in organizing your life. You have understood that this could all be possible with an online business, but you probably don't know where to start. This book will take you step-by-step through the different aspects you should consider in order to increase your chances of success when starting an online business: Understand the business models online Design your desired lifestyle Find a business topic Choose a profitable niche market and research your audience Define your brand and create your website Build your email list and drive traffic to your website Decide on a monetization method and set a price on your offer Learn to be persuasive Conduct tests Delegate and outsource to grow your business It's a complete resource you can refer to while building your online business. 1. Language: English. Narrator: Jeff Walsh. Audio sample: http://samples.audible.de/bk/acx0/068660/bk_acx0_068660_sample.mp3. Digital audiobook in aax.
Get tons of practical ideas for what you can do to drive more traffic and business Online and get inspired to do your best marketing. Learn practical ways to batch your highest value marketing tasks and tackle them in a concerted push, and get motivated to hustle harder for your business. Get in-depth advice on what 20% of digital marketing efforts will get you 80% of the results. From the most important aspects of persuasive design to turning your website into a traffic magnet. Get inspired by hundreds of ways to help people trust your company, how to position yourself as an expert, and how to make your product or service feel higher end with good design. 1. Language: English. Narrator: Tim Brown. Audio sample: http://samples.audible.de/bk/acx0/111661/bk_acx0_111661_sample.mp3. Digital audiobook in aax.
With atheism on the rise and millions tossing off religion, why would anyone consider the Catholic Church? Brandon Vogt, a best-selling author and the content director for Bishop Robert Barron’s Word on Fire Catholic Ministries, shares his passionate search for truth, a journey that culminated in the realization that Catholicism was right about a lot of things, maybe even everything. His persuasive case for the faith reveals a vision of Catholicism that has answers our world desperately needs and reminds those already in the Church what they love about it. A 2016 study by the Public Religion Research Institute found that 25 percent of adults (39 percent of young adults) describe themselves as unaffiliated with any religion. Millions of these so-called “nones” have fled organized religion and many more have rejected God altogether. Brandon Vogt was one of those nones. When he converted to Catholicism in college, he knew how confusing that decision was to many of his friends and family. But he also knew that the evidence he discovered pointed to one conclusion: Catholicism is true. To his delight, he discovered it was also exceedingly good and beautiful. Why I Am Catholic traces Vogt’s spiritual journey, making a refreshing, 21st-century case for the faith and answering questions being asked by agnostics, nones, and atheists, the audience for his popular website StrangeNotions.com, where Catholics and atheists dialogue. With references to Catholic thinkers such as G. K. Chesterton, Ven. Fulton Sheen, St. Teresa of Calcutta, and Bishop Robert Barron, Vogt draws together lines of evidence to help seekers discover why they should be Catholic as an alternative. Why I Am Catholic serves as a compelling reproposal of the Church for former Catholics, a persuasive argument for truth and beauty to those who have become jaded and disenchanted with religion, and at the same time offers practicing Catholics a much-needed do 1. Language: English. Narrator: Kirby Heyborne. Audio sample: http://samples.audible.de/bk/hove/003541/bk_hove_003541_sample.mp3. Digital audiobook in aax.
Want It, See It, Get It! draws on the latest cognitive studies, which show that by reclaiming the more immediate, instinctive responses that stem from the right side of our brains, we can gain insights and understandings that help us make better decisions and choices...and more often get what we want. It is filled with easy-to-learn techniques which provide you with powerful, practical strategies that will enable you to: Set clear goals and attain them Problem-solve more effectively than you have before Unleash your creativity Improve your relationships Be more persuasive Increase your energy Improve your critical skills to help you achieve your goals This book will help you rid yourself of the kind of thinking that holds you back...and achieve what you want more creatively and effectively. Gini Graham Scott, PhD, is a nationally known writer, consultant, speaker, and workshop leader, specializing in business and work relationships and professional and personal development. She is the founder of Changemakers Publishing and Writing and has published over 50 books on diverse subjects. She has received national media exposure for her books. Her website is www.changemakerspublishingandwriting.com. 1. Language: English. Narrator: Lenda Powers. Audio sample: http://samples.audible.de/bk/acx0/062396/bk_acx0_062396_sample.mp3. Digital audiobook in aax.
If you want to learn how to write words that make people buy stuff, then this audiobook is for you.Have you tried to sell something online (or in print), but struggled to get sales?Do you have trouble finding the right words - to convince people to buy your products?Do you own a website or email list, and wish your readers were more receptive to your pitch?The truth is: Getting people to see the value in any product, is difficult. People are busy. And writing words that get attention is not easy.The solution is to apply the formula that professional copywriters use - to write persuasive text for your target audience. Writers have been developing the art and science of copywriting for centuries. But, you'd only know their tricks if you worked in an advertising agency.Fortunately, we've scaled this process down into just one audiobook.THIS AUDIOBOOK WILL TEACH YOU THE FORMULA THAT TURNS WORDS INTO CASH.You will learn:A complete introduction to copywriting - featuring all the foundational principles that contemporary copywriters use - to persuade the masses.The easy way to get your writing work Done. Done. Done. (Even if you hate writing.)How to use your own inspirational story (in your own voice), to get those sales. Hint: Your own personal story is often the best marketing tool in your toolbox!An extremely useful copywriting shortcut developed by the famous Marketer Frank Kern - which makes the chore of copywriting much easier.The 10 best headlines that practically guarantee a sale.How to compose your emails so that you can avoid the customer's Junk Mail folder.A huge chapter on Keyword Research and SEO (Search Engine Optimization) teaching how to write your web text so that it attracts Google visitors.How to write PPC (Pay-Per-Click) Ads for Google AdWords or Bing 1. Language: English. Narrator: William Blogs. Audio sample: http://samples.audible.de/bk/acx0/147711/bk_acx0_147711_sample.mp3. Digital audiobook in aax.
An important issue related to e-commerce is what factors will enhance consumer loyalty to a website. To date there is not much empirical research that has been conducted on loyalty issues in the Internet shopping environment. The author demonstrates the importance of rhetorical design elements in a website on customer loyalty. The goal of e-commerce is to persuade consumers to come back often, and stay longer. In fact, this is a necessity to increase and drive profits. The rhetorical framework proposes that the more persuasive elements companies can offer through the visual display of their website, the more loyalty will be increased resulting in more frequent visits, repeat purchases, and go here word-of-mouth referrals. This book amplifies our understanding about the visual impact of design elements on website design and also offers online companies a model to create a persuasive site environment for online shoppers. This rhetorical approach will help online marketers, managers and website designers make the best design, and operational decisions for effective e-commerce implementation.
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. * Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles * Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques * Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work * Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors