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O'Reilly Conversion Optimization Software-Handb...
28,10 € *
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How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?* Explore case studies involving significant conversion rate improvements* Walk through different stages of a sale and understand the value of each* Understand your website visitors through persona creation* Connect with potential customers and guide them toward a conversion* Learn how to deal with FUDs -- customer fears, uncertainties, and doubts* Examine the path that visitors take from landing page to checkout* Test any change you make against your original design"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Anbieter: Dodax AT
Stand: 19.01.2020
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Engino Stem Heroes Space Exploration
28,99 € *
zzgl. 3,49 € Versand

Introducing children into the world of STEM disciplines (Science – Technology – Engineering and Maths) through a completely new and playful approach! Build 5 models themed around space exploration including a Space Shuttle and a Landing Pod. Learn about space exploration, life in space and milestones in the space era with the included booklet packed with quizzes, theory and activities. Includes a booklet with theory, experimental activities and building instructions! Full colour images and interesting facts. Thought provoking building challenges and exercises. All models can be assembled by downloading the free internet instructions available at Engino website. All models are available as interactive 3D instructions viewed either from a PC or from smartphones and tablets through the ENGINO 3D Viewer app (kidCAD), downloadable for free in Android, Apple (iOs) and Windows mobile operating systems. For ages 8+ years

Anbieter: Sowaswillichauch
Stand: 19.01.2020
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Engino Stem Heroes Space Exploration
29,99 € *
zzgl. 1,49 € Versand

Introducing children into the world of STEM disciplines (Science – Technology – Engineering and Maths) through a completely new and playful approach! Build 5 models themed around space exploration including a Space Shuttle and a Landing Pod. Learn about space exploration, life in space and milestones in the space era with the included booklet packed with quizzes, theory and activities. Includes a booklet with theory, experimental activities and building instructions! Full colour images and interesting facts. Thought provoking building challenges and exercises. All models can be assembled by downloading the free internet instructions available at Engino website. All models are available as interactive 3D instructions viewed either from a PC or from smartphones and tablets through the ENGINO 3D Viewer app (kidCAD), downloadable for free in Android, Apple (iOs) and Windows mobile operating systems. For ages 8+ years

Anbieter: Zavvi
Stand: 19.01.2020
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Pay per click marketing strategies
35,90 € *
ggf. zzgl. Versand

This book deals with a lot of questions regarding Pay Per Click (PPC) concept being often adopted by companies in various sectors. It proceeds to explain the differences between terms such as marketing in browser results and in contextual placements, Pay Per Call and Pay Per Action and many more. Not just that, this section specifically aims at elaborating in detail the concepts like gross profit, break-even analysis, costs per sale ,costs per action in relation to PPC. It further provides information to the company desiring to adopt and implement PPC campaign about the significance of an appropriate website with 'landing pages' and 'site conversions'. The various associated 'keywords' have also been comprehensively documented. The aim of this segment is to enable firms to have a clear understanding of PPC concepts before jumping into the process half-prepared that may lead to more disappointments rather than success. So, it basically lays down the track for a well-planned and well-designed PPC campaign.

Anbieter: Dodax
Stand: 19.01.2020
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Pay per click marketing strategies
37,00 € *
ggf. zzgl. Versand

This book deals with a lot of questions regarding Pay Per Click (PPC) concept being often adopted by companies in various sectors. It proceeds to explain the differences between terms such as marketing in browser results and in contextual placements, Pay Per Call and Pay Per Action and many more. Not just that, this section specifically aims at elaborating in detail the concepts like gross profit, break-even analysis, costs per sale ,costs per action in relation to PPC. It further provides information to the company desiring to adopt and implement PPC campaign about the significance of an appropriate website with 'landing pages' and 'site conversions'. The various associated 'keywords' have also been comprehensively documented. The aim of this segment is to enable firms to have a clear understanding of PPC concepts before jumping into the process half-prepared that may lead to more disappointments rather than success. So, it basically lays down the track for a well-planned and well-designed PPC campaign.

Anbieter: Dodax AT
Stand: 19.01.2020
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The New Rules of Work
15,42 € *
ggf. zzgl. Versand

The modern playbook to finding the perfect career path, landing the right job, and waking up excited for work every day, from founders of online network TheMuse.com.'In today's digital age, finding job listings and endless data about those jobs is easy. What's difficult is making sense of it all. With The New Rules of Work, Muse founders Alexandra Cavoulacos and Kathryn Minshew give us the tools we need to navigate the modern job search and align our careers with our true values and passions.' Arianna Huffington, Founder and CEO Thrive Global, NYT Bestselling authorIn this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to find your perfect career. Through quick exercises and structured tips, the authors guide you as you sort through your countless options, communicate who you are and why you are valuable, and stand out from the crowd.The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between.

Anbieter: Dodax AT
Stand: 19.01.2020
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The New Rules of Work
15,42 € *
ggf. zzgl. Versand

The modern playbook to finding the perfect career path, landing the right job, and waking up excited for work every day, from founders of online network TheMuse.com.'In today's digital age, finding job listings and endless data about those jobs is easy. What's difficult is making sense of it all. With The New Rules of Work, Muse founders Alexandra Cavoulacos and Kathryn Minshew give us the tools we need to navigate the modern job search and align our careers with our true values and passions.' Arianna Huffington, Founder and CEO Thrive Global, NYT Bestselling authorIn this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to find your perfect career. Through quick exercises and structured tips, the authors guide you as you sort through your countless options, communicate who you are and why you are valuable, and stand out from the crowd.The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between.

Anbieter: Dodax
Stand: 19.01.2020
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Website-Testing: Conversion Optimierung für Lan...
39,80 € *
ggf. zzgl. Versand

Website-Testing: Conversion Optimierung für Landing Pages und Online-Angebote ab 39.8 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 19.01.2020
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Content Design
39,00 € *
ggf. zzgl. Versand

Lernen Sie, wie Sie Content und Design zusammenführen, um potenzielle Kunden von Ihrem Angebot zu überzeugen.Die Autoren erklären Ihnen, wie Sie mit psychologischen Triggern aus Besuchern Ihrer Website Newsletter-Abonnenten, Leads und Kunden machen und wie Sie durch Content-Optimierung nachhaltig Ihre Umsätze steigern.Das Buch bietet Ihnen eine Übersicht über die Voraussetzungen für erfolgreiches Content Design sowie eine klar strukturierte Einführung in die Gestaltung und Konzeption digitaler Inhalte - insbesondere Text, Bild und Video. Profitieren Sie nicht nur vom Expertenwissen der Autoren, sondern auch von erfahrenen Marketingverantwortlichen bei Facebook, Zalando, Pixum und LogMeIn. Mithilfe der Tipps zur Content- und Conversion-Optimierung sowie passenden Tool-Empfehlungen haben Sie alles was Sie brauchen, um Ihr eigenes Content Marketing auf den nächsten Level zu heben.Mit ihrem Buch richten sich Robert Weller und Ben Harmanus sowohl an Einsteiger als auch an erfahrene Online-Marketer, die nicht nur einzelne Aufgaben schnell umsetzen, sondern den Zusammenhang von Content und Design in Bezug auf das Marketing in seiner Vielschichtigkeit verstehen wollen.Zahlreiche visuelle Beispiele, bewährte Tipps aus der Marketingpraxis sowie Erfahrungsberichte, Worksheets und Checklisten helfen Ihnen dabei.Aus dem Inhalt:- Voraussetzungen für erfolgreiches Content Design- Grundlagen der Gestaltung- Content - Text, Bild & Video- Design - Landing Pages, E-Mails & Conversion-Elemente- Conversion-Optimierung (inkl. Tool-Tipps)Extra: E-Book insideSystemvoraussetzungen für E-Book inside: Internet-Verbindung und Adobe-Reader oder Ebook-Reader bzw. Adobe Digital Editions.

Anbieter: Dodax
Stand: 19.01.2020
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