For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization´s e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
The unofficial guide to the largest free genealogy website shows how to find anyone´s family in the site´s databases of more than 3.5 billion names and millions of digitized historical records spanning the globe.
Die komplett überarbeitete und erweiterte 2. Auflage dieses erfolgreichen Lehrbuchs zur Biokatalyse bietet neben kapitelbezogenen Übungen und Lösungen nun Abbildungen in Farbe, neue Fallstudien und eine begleitende Website.
Includes lessons that allow even beginners to acquire the knowledge they need quickly. This title features: full-color photos make learning as easy as picking a lock; companion website is filled with indispensible lock picking videos; and extensive appendix details tools and toolkits currently available for all your lock picking needs.
Presents a cogent explanation of the fundamentals of meteorology, and explains storm dynamics for weather-oriented meteorologists. This title discusses climate dynamics and the implications posed for global change. It features a companion website with MATLAB[registered] exercises and treatments of several key topics.
ASP.NET 4.5 remains Microsoft´s preferred technology for creating dynamic websites, providing developers with unrivaled power and flexibility. Pro ASP.NET 4.5 in VB is the most complete reference to ASP.NET that you will find. This comprehensively revised fifth edition will teach you everything you need to know in order to create well-designed ASP.NET websites. Beginning with core concepts the book progresses steadily through key professional skills. You´ll be shown how to query databases in detail, consider the myriad applications of XML, and step through all the considerations you need to be aware of when securing your site from intruders. Finally, you´ll consider advanced topics such as using client-side validation, jQuery and Ajax.By the time you have read this book you will have learned all the skills you need to use ASP.NET 4.5 with confidence.
Revised 3rd edition. Create professional level dance tracks with advie and style from an expert in the business who has worked with artists such as The Happy Mondays and The Prodigy. This edition includes sections on recording instruments and covers more music genres, and a companion website provides sample tracks, MDI files and further tools for the would-be producer. January 14 Stop Press.
This new edition of the bestselling step-by-step introduction to cardiac pacemakers now includes additional material on CRT and an accompanying website. It retains the effective use of full-page illustrations and short explanations that gained the book such enormous popularity and now provides information on recent advances in cardiac pacing, including biventricular pacing for the treatment of heart failure.
A comprehensive reference book covering everything from planetary physics to genes and DNA. With a glossary of 1,500 scientific terms, key dates, biographies of scientists and inventors and 140 experiments to do at home. QR codes allow readers to access hundreds of carefully selected websites, resources and quizzes - straight to a mobile device.